Rug Radio Merges With Decrypt Media
The new partnership will include content creation opportunities for both communities.
Amidst the vibrant ambiance of Art Basel 2023, our top pick was attending Rug Radio's exclusive R Haus, a week-long event series hosted at a mansion on South Beach. As I strolled through the front gates, the scene was bustling with activity. An exotic car graced the entrance, oversized letters spelling "Rug Radio" welcomed me, and an array of art adorned the surroundings, while a gathering of Twitter friends scattered across the lawn engaged in discussions about their NFT collections.
Taking center stage were the Co-CEOs, Loxley Fernandes and founder Farokh Sarmad, alongside the enigmatic Josh Quittner from Decrypt Media. They unveiled the groundbreaking merger news amid an eclectic mix of Basel attendees. The revelation sent shockwaves through the crowd as never before had a decentralized media outlet and a well-established, super-traditional media company, with years of history, decided to join forces. What adds to the significance of this merger is the potential for a stronger business model, a rare outcome made possible by the uncanny similarity and overlap of the two communities. This convergence promises a unique and powerful alliance that could reshape the landscape in unforeseen ways.
Farokh led the discussion and finished the news with a toast that echoed through the hot Miami night air, marking the inception of a historic Web3 business alliance. To celebrate in true degen style Farokh and Frens leaped into the mansion pool!
What Does This Mean For Rug Radio Creators?
As a Rug Radio creator, the prospect of embracing the utility of holding Rug Radio and Decrypt NFTs is now becoming tangible and valuable. Plus being able to connect with new content creators is super exciting.
The upcoming merge promises an exciting fusion of creative energies, with content sharing taking center stage. Creators will have the opportunity to submit opinion editorials and other crypto-cultural content on the Decrypt's SCENE vertical, bridging the gap between conception and production. Additionally, Rug Radio's innovative creator tools will now be at the disposal of the Decrypt Media community, adding another layer of synergy to this collaboration.
Technically speaking, with Rug Radio's proprietary creator dashboard, both audiences will be able to access a comprehensive tool suite, that features cutting-edge podcast functionalities like audio transcription, underscoring the commitment to empowering creators in navigating the evolving landscape of digital content. There's also talk that the dashboard will expand to ad sharing - revenue capabilities.
Read More: Rug Radio x Violet Verse Views of Web3: Interview w/ Mason Rothschild
The merge not only symbolizes a convergence of platforms but also signals a shift towards a dynamic and interconnected future for the NFT and media realms.
Stay tuned as Violet Verse will continue to follow how creators can get involved and reap the benefits of this new crypto community!
Photo Credit: Violet Verse Art Basel Disposable Camera
