What The #Mobwifeaesthetic Trend Means For Retailers

As we embrace 2024, the fashion world is witnessing a dramatic shift from the understated luxury of the previous year to a bold and unapologetic aesthetic inspired by the iconic mob wives of popular culture. In perfect sync with the 25th anniversary of 'The Sopranos,' characters like Carmela Soprano and Adriana La Cerva have become style icons, setting off a viral trend that has taken over social media platforms.

The Rise of the Mob Wife Aesthetic

Google searches for 'mob wife' have surged by an astonishing 2,122% over the past 90 days, reflecting a global fascination with the glamorous and confident style these characters exude. Pinterest has witnessed a staggering 1,011% increase in searches for 'mafia wife aesthetic' over the last twelve months, while TikTok boasts 160.9 million views for #mobwife and 130.6 million views for #mobwifeaesthetic.

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Fur Coats: A Winter Mob Wife Staple

The mob wife aesthetic is synonymous with opulence, and nothing screams luxury like a lavish fur coat. Faux fur coats have become a daytime staple, with searches for 'fur coat outfit' exploding by 456%. Boohoo fashion experts suggest that the bigger the fur coat, the better – whether you're strolling through the grocery store or enjoying breakfast. Even the Queen of fashion, Anna Wintour, has embraced the trend, recently spotted in a long fur coat at the Giambattista Valli show during Paris Fashion Week.

Sexy, Smoky, and Loud: Mob Wife Makeup

Mob wife makeup is all about being sexy, loud, and smoky. Dark eyeshadow, overlined red lips, and big messy hair are the go-to looks. TikTok has become a hotspot for makeup tutorials, with #mobwifemakeup garnering an impressive 43.7 million views. TikTok star Mikayla Nogueira's tutorial on achieving the perfect mob wife makeup look has amassed 4.2 million views, demonstrating the widespread appeal of this bold aesthetic.

Statement Jewelry: The Bolder, The Better

Accessories play a crucial role in completing the mob wife look. Google searches for 'statement jewelry' have soared by 251% worldwide in the past 30 days. Think big, chunky gold bracelets, necklaces, and earrings – the bolder, the better. These accessories are the finishing touch that elevates any outfit and solidifies those coveted mob wife vibes.

Leopard Print Dominates TikTok

Animal prints, particularly leopard print, are having a moment in the mob wife aesthetic. Adriana La Cerva's iconic tiger jumpsuit from 'The Sopranos' serves as inspiration for this bold choice. On TikTok, #leopardprint has garnered a staggering 497.7 million views, while #cheetahprint follows closely with 227.2 million views. If head-to-toe prints feel too bold, consider incorporating animal print accessories like hats, bags, or belts.

Red Nails and French Tips: The Nail Salon Staples

Red nails and acrylic square French tips are the must-have nail trends for embracing the mob wife aesthetic. TikTok users have viewed #rednails videos a whopping 1.7 billion times, emphasizing the widespread popularity of this nail trend. Google searches for 'acrylic square French tip' have surged by 223% worldwide over the past 12 months, indicating a growing demand for this glamorous yet edgy style.

In conclusion, the mob wife aesthetic is taking the fashion world by storm, inspiring individuals to embrace bold and glamorous styles reminiscent of iconic characters from 'The Sopranos.' Boohoo's fashion experts have delved into Google, Pinterest, and TikTok trends to provide valuable insights, guiding fashion enthusiasts on how to perfectly style this viral trend.

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Data sources: Google Trends, TikTok, and Pinterest

Methodology: Google Trends was used to identify the search spikes. The average search volume was calculated against the highest peak value in the Trends chart to find the percentage increase.