How To Build A Meta Wardrobe with DressX
Season 2 of Digital Fashion Unlocked now live!
In a world where innovation and style converge, DressX emerges as a beacon of brilliance. At its heart, this pioneering fashion-tech company stands resolute in its mission to democratize digital fashion, all while championing sustainability. In the digital era, Natalia and Daria passionately believe that owning a virtual wardrobe can be everybit as enchanting as donning physical couture, without adding to the world's overproduction woes.
In this exclusive conversation, we delve deep into the tapestry of DressX, exploring the visionary minds that have conceived it. We unearth the inspiration that fuels their creative fires, learning how they navigate the exhilarating intersection of fashion and technology.
On building a meta wardrobe:
According to Daria, " There are different ways to start building your meta wardrobe, meta closet, as we call it. And really digital fashion is for everyone, but we understand that there are certain kinds of people who would adopt it earlier than others. And of course, the younger generation who is a digital and native generation, is not necessarily tied to the age of a person. It's more about the lifestyle, this digital kind of communication that is in the core of building meaningful connections is something that definitely resonates with people who start wearing digital fashion. "
On the sexy parts of tech:
I'll start here because DressX is a fashion tech company. So of course, beautiful content is something that a lot of people see, but not a lot of people know about all our kind of internal products and technologies that we develop because the content is just too sexy, you know. However, we love the sexy part of tech and we've built our internal tool for scaling the assets and giving an opportunity to customize 3D models for different environments. And that's exactly serves this mission to build this interoperability and to bring it into the world of the digital fashion and the metaverse, which is not an easy task to tackle.
On partner with traditional fashion clothing brands:
Another angle is optimizing your marketing campaign, influencer campaigns like we did with this Farfetch collaboration which was an amazing one or launching your avatar fashion collection in Roblox or Meta, Zepeto, Decentraland, Sandbox. A lot of platforms with different kinds of angles and that's really about how to find your own voice and that's what we help brands do because we're present in the majority of main avatar fashion and they are just digital fashion platforms and build this expertise and we always do everything on the feedback loop and the data that we receive from their activation that we have. So that's how we approach it and that's how it works.
