Oshun 

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Melissa

Avalon

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Violet Summer 

0x4c8c4c071a3a75ec

0xb030dffa8224b8c7

0x1165f68778b5e0c1

Jess Salama

Jordana Guimaraes

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0x8ac391e24fc2fd7d

0xc6213accedf69afa

0xf5f7db710acb59d3

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Sterling Schuyler

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0x425a5bd1f388db85

Elizabeth Adepegba

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Widy

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Moh Ducis 

Anastasia from Lighthouse PR

SharkCoochieBoard

Maretha

0x1274f2e661c67682

Blazing Gunz

elasticxa

0x73d111e9e00e8680

0xcfaf081224d84700

0x9db626029edc1027

0xdd4db3c04791d350

0x54f599b469ecc46d

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fevanyhere

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godofpainting

0xbadbe5b620a37352

Melissa Henderson

sabotage

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0xa2d6060df7e5a75c

0xdfb8ab4ccadcceec

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Pooja Shah

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Barnabashq 

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Taylor Lane

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Prachi Modi

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Dilip Harikrishnan

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Jules

0x0cbe76c17f7bb1c4

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ashmcai

Dylan Stewart aka Kintsugy

Déborah

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beto

Aimy

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CHONK

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Fevany

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siasaketii

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Sunny

Bellamy Brewster

tidus.eth

0x600aacf334d5975b

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House of Fashion

Mila

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Chloe Rayson

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Janciyuzz

CapitalThink

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Devon 

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Dani

Glam Jam Team

<p>As the clock ticks towards one of the most pivotal Presidential Elections in internet history, Vice President Kamala Harris&nbsp; is making a bold move: she's launching a competitive campaign strategy aimed at one of her toughest critics&mdash;Black men. It's no secret that during her time as Vice President and in the political spotlight, Harris has faced a significant amount of backlash from this demographic. Particularly many have been displeased her record as a prosecutor and her role in incarcerating Black men.&nbsp; But now, that's all hearsay and as she races towards becoming the 47th President of the United States, Harris has thrown down a queen card -- unveiling a 9-page agenda that addresses their concerns head-on.</p>
<h2>Crypto Gets A Hue</h2>
<p>The agenda is packed with proposals tailored to tackle key issues Black men face, including:</p>
<ol>
<li>Offering 1 million fully forgivable loans to Black entrepreneurs and others looking to start a business.</li>
<li>Championing education, training, and mentorship programs that will help Black men secure well-paying jobs in high-demand industries, while also providing pathways to leadership roles, including opportunities to become educators.</li>
<li>Advocating for a regulatory framework around cryptocurrency and digital assets, ensuring that Black men who invest in or own these assets are protected.</li>
<li>Launching a National Health Equity Initiative specifically for Black men, targeting health issues like sickle cell disease, diabetes, mental health, and prostate cancer&mdash;conditions that disproportionately affect them.</li>
<li>Legalizing recreational marijuana and creating opportunities for Black Americans to thrive in this growing industry.</li>
</ol>
<p>One of the more creative parts of Harris&rsquo;s plan focuses on cryptocurrency aka <strong>digital assets</strong>. According to the docket, over <strong>20% of Black Americans </strong>have owned or currently own cryptocurrency. Looking back to what I <a href="https://www.theroot.com/the-root-institute-2021-cryptocurrency-and-the-new-cre-1847725764" target="_blank" rel="noopener">reported in The Root in 2021,</a> the story is unfolding wonderfully. Black Americans in general continue to be at the pinnacle of financial innovation and will not dare to be left behind. Moreover, many crypto influencers are Black men and when I'm out in the normie world, there's always a Black male eager to talk about the latest crypto tokens they've invested in.&nbsp;</p>
<p>Harris is committed to ensuring that Black men who hold digital assets can benefit from financial innovation. She aims to implement a protective regulatory framework that broadens access to banking and financial services, empowering Black men and others to thrive in the digital economy.</p>
<h2>She's intentionally extending an olive branch in the final stretch.</h2>
<p>Whether this &ldquo;Hail Mary&rdquo; approach will resonate with Black men in the final stretch of the election remains to be seen but its a great way to get attention and raise consideration. In general&mdash;Harris is making it clear that she's listening and ready to take risks to capture the wallets of Black men.&nbsp;</p>
<p>Read the full repor<a href="https://kamalaharris.com/wp-content/uploads/2024/10/FMfcgzQXJZxzLGgcKmSNQSXCRKXShwxJ.pdf">t here.</a></p>

"Supporting a regulatory framework for cryptocurrency and other digital assets so Black
men who invest in and own these assets are protected." 

Vice President Harris Opportunity Agenda Black Men Focuses on Cryptocurrency 

<p>I&rsquo;m starting to see a trend. Follow me. Every crypto cycle brings a scandal and full-on discourse about women&rsquo;s place in the industry. In 2021, it was the rise of female-focused DAOs and a determination to onboard as many partnerships as possible. In 2022, it was&nbsp;<a href="https://capital.com/caroline-ellison-who-is-profile-alameda-research-ceo-sbf-ftx-inner-circle" target="_blank" rel="noopener">Caroline Elilson from Alameda Research</a>, portrayed as the unlikely villain with her appearance scrutinized. In 2023, we witnessed the downfall of the female-founded "girl boss" archetypes. And now, in 2024, as we creep into the bull market, Iggy Azalea finds herself appealing to the male gaze&mdash;and succeeding at that. Moreover, celebrity meme coins have been cringe and unsuccessful at best. Those who tried, like Jason Derulo, failed miserably and became laughingstocks among the crypto libertarian elite.</p>
<figure><img src="https://pbs.twimg.com/media/GYMqKloXkAASdrI?format=jpg&amp;name=medium" alt="Image" width="500"><canvas style="display: none; top: 2px !important; left: 142px !important;" width="298" height="20"></canvas>
<figcaption spellcheck="false" data-lt-tmp-id="lt-627772" data-gramm="false">Frank from Degods NFT and Iggy Azelea in Singpore</figcaption>
</figure>
<p>As Violet Verse has covered the launch of $MOTHER token before, along with Solana Breakpoint and other crypto conferences, the former rapper-turned-crypto hustler is attempting to do something unprecedented: make crypto sexy. Let's face it, crypto is split into various audiences. There's the clean cut institutional side and then there's the risk-adverse, retail traders who DGAF side of the token. Two must exist to build the "DAO."&nbsp;</p>
<p><strong>But let's play devils advocate a bit. </strong>Branding-wise, since we&rsquo;re talking about marketing trends, women have always been the leading consumers across fashion, plastic surgery, and luxury goods.</p>
<p>Since the $MOTHER coin has surpassed a $50M market cap and the degens are bullish.&nbsp; &nbsp;So, it wasn&rsquo;t a surprise that for Solana Breakpoint, she was invited to speak. And guess what? She did what any white male with her level of TVL would do&mdash;celebrated. The Telegram community chat is so <em>nausty</em>, throwing a party in the middle of Singapore, with strippers gives $MOTHER.&nbsp;</p>
<p><strong>The party was triggering for a lot of people, and Crypto Twitter made sure to express their concerns.</strong></p>
<p>&nbsp;On one side, some crypto women who have shared their experiences as strippers or former "304s" said they loved Iggy Azalea&rsquo;s rodeo-themed party, claiming it was great for morale. Other &ldquo;feminist-leaning&rdquo; individuals thought it was completely raunchy, disregarding the women in crypto who are also building products and must endure the stress of functioning in a male-dominated space.</p>
<p>This debate is not new. When Emily Liebert, formerly of Jezebel.com interviewed me for her feature article about the "<a href="https://www.jezebel.com/crypto-hotties-twitter-selfies-empowerment-1848806154" target="_blank" rel="noopener">Plight of the Crypto Hottie,</a>&rdquo; she not only featured women operators like me but also adult entertainers who are part of the crypto movement on the retail side. She wrote:&nbsp;</p>
<blockquote>
<p>There is no shortage of powerful women in crypto fighting exhaustively to be recognized for their&nbsp;<a href="https://www.insidehook.com/article/tech/camila-russo-refuses-cryptos-diversity-checkbox" target="_blank" rel="noopener">merits and technical skills alone</a>, instead of their gender or desirability.&nbsp;<a href="https://www.cnbc.com/2022/03/22/crypto-investor-katie-haun-raises-1point5-billion-for-haun-ventures.html" target="_blank" rel="noopener">Legitimate funds</a>&nbsp;like Haun Ventures and feminist coalitions like&nbsp;<a href="https://boysclub.vip/learn" target="_blank" rel="noopener">Boys Club</a>&nbsp;and&nbsp;<a href="https://twitter.com/cryptobesties_" target="_blank" rel="noopener">Crypto Besties</a> are creating much-needed opportunities for women to get in on the digital gold rush.&nbsp;</p>
</blockquote>
<p><strong>And it&rsquo;s a weird movement. </strong></p>
<p>As I type this, crypto is largely unregulated, so anything goes. I read a tweet that said it feels like we&rsquo;re regressing because this is how business was run in the &rsquo;70s&mdash;with wild parties after hours. I don&rsquo;t know much about the &rsquo;70s, but I do know that &ldquo;304-TikTok&rdquo; has popped up on my timeline recently, reflecting an underlying fascination with sexual content and innuendo in the business world. Even with laws discouraging fraternization, in the crypto industry and much of startup culture, everything is truly open-source.</p>
<p><strong>So this tells me that she's still new and hasn't really broken through the noise.</strong></p>
<p>Iggy probably has no clue about office decorum, but she knows how to sell herself using her ASSets. Her approach isn&rsquo;t creative, and crypto cycles are all about hype. What's interesting is that with all this discourse going on about her infamous party, when you type in her name on the Twitter's search, her crypto activities or brand doesn't even show up as much as her music and low quality videos of her when she was a rapper.&nbsp; She's not the poster child for crypto.&nbsp; I digress. There&rsquo;s always been a voice in the back of my head wondering how my journey could have been if I leaned into my sex appeal. Would I be better off? Probably not. Would I have tons of followers? Would I have succeeded faster in crypto if I embraced my curves? Maybe. But I'm not beating myself up about it.&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>

Token 2049 brings out the sexual side of crypto and people aren't happy about it. 

The Plight of the Crypto Hottie Continues

<p>Art Basel Miami turns 21 this year, and it&rsquo;s bigger than ever! As the year's final cultural extravaganza, it&rsquo;s the place to see and be seen. From the coolest hotels to the most exclusive restaurants, this guide covers where the "it" crowd will be dining, staying, and catching the best content. Whether you're an art aficionado or just here for the vibe, Miami is the place to be this winter.</p>
<figure><img src="https://lh7-us.googleusercontent.com/BhmmZkc2zNQTu5vZdIco2Hd1sIpLfIxbp6JxIGSfjjrYc1vZC2iSXPkFXh5ZjoT1fVqVCFcQsOXwwK13c1rG8ZYraeyCV0nQB3muJub-p_PGlsUGV0wuZcdAf_vi1fJgBH-0qI8LdEnyx7MNDuW1OyA" width="500"><canvas style="display: none; top: 2px !important; left: 204px !important;" width="65" height="20"></canvas>
<figcaption spellcheck="false" data-lt-tmp-id="lt-887665" data-gramm="false">Isabela Grutman, World Eye</figcaption>
</figure>
<p>This year&rsquo;s Art Basel Miami will host a staggering <strong>283 galleries from 34 countries and territories</strong>, making it a true global event. Nearly two-thirds of exhibitors hail from the Americas, including the United States and Canada, but the spotlight will also shine brightly on voices from Central and South America. Expect vibrant perspectives from <strong>Mexico, Brazil, Argentina, Colombia, Guatemala, Peru</strong>, and <strong>Uruguay</strong>.&nbsp;</p>
<h3>Where to Stay</h3>
<p>Whether you're looking to stay in the heart of the action or a bit off the beaten path, Miami has no shortage of fabulous hotels. These are our top picks for where you should lay your head after a long day (and night) of exploring the Art Basel scene.</p>
<ul>
<li><strong>Arlo Hotel, Wynwood</strong>: Perfect for those who want to stay near the art district and enjoy Wynwood's murals and creative energy. <a href="https://arlohotels.com/wynwood/" target="_new" rel="noopener">Check it out here</a>.</li>
<li><strong>Edition Hotel, South Beach</strong>: A luxurious, oceanfront escape with a touch of modern chic.</li>
<li><strong>Faena Miami Beach</strong>: This legendary hotel mixes opulence with a stunning art collection.</li>
<li><strong>The Goodtime Hotel</strong>: This is Pharrell's newest hospitality spot and they have a pool party.</li>
<li><strong>1 Hotel, South Beach</strong>: Eco-luxe with stunning ocean views&mdash;perfect for winding down.</li>
<li><strong>Selina, Little Havana</strong>: For a more laid-back vibe, Selina offers cultural charm in the iconic Little Havana.</li>
<li><strong>SLS or W, Brickell</strong>: Stay in Miami&rsquo;s sleek financial district with a buzzing nightlife nearby.</li>
<li><strong>The Gabriel, Downtown Miami</strong>: Centrally located, offering a chic and modern aesthetic.</li>
<li><strong>CitizenM, Brickell or Downtown</strong>: Stylish and budget-friendly, with easy access to Miami Beach.</li>
<li><strong>Mr. C, Coconut Grove</strong>: Tucked away in the lush, historic neighborhood of Coconut Grove.</li>
<li><strong>River Inn Hotel, Alcova Miami</strong>: A hidden gem offering serene luxury by the river.</li>
</ul>
<h3>Restaurants with a View</h3>
<p>Who doesn't love a waterfront dining experience? Here are the top restaurants where you can enjoy exceptional cuisine with equally exceptional views:</p>
<ul>
<li><strong>Casa Neos</strong>: A new favorite with stunning ocean views and Mediterranean-inspired dishes. <a href="https://www.casa-neos.com/" target="_new" rel="noopener">Visit Casa Neos</a>.</li>
<li><strong>Stiltsville Fish Bar</strong>: A local treasure offering fresh seafood right by the water.</li>
<li><strong>Amara at Paraiso, Edgewater</strong>: For gorgeous views of Biscayne Bay and Latin-inspired fare.</li>
<li><a href="https://www.esmehotel.com/dining/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.esmehotel.com/dining/&amp;source=gmail&amp;ust=1726798900344000&amp;usg=AOvVaw22dK8m6FI4_JVljBGZFWzg">The Roof at Esm&eacute; Miami Beach Hotel</a></li>
<li>Pastis&nbsp;</li>
<li><a href="https://www.sevenrooms.com/explore/casadonna/reservations/create/search?date=2024-8-01&amp;start_time=7%3A00PM&amp;tracking=email">Casadonna&nbsp;</a></li>
<li>Papi Steak&nbsp;</li>
<li>Kiki on the River (New decor and director!)</li>
<li><a href="https://www.sevenrooms.com/explore/swanbevymiami/reservations/create/search?date=2024-8-01&amp;start_time=7%3A00PM">Swan</a></li>
<li><a href="https://lejardinier-miami.com/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://lejardinier-miami.com/&amp;source=gmail&amp;ust=1726798900345000&amp;usg=AOvVaw3ApuPCWBM9S50Kr-97RmUC"><strong>Le Jardinier</strong></a></li>
</ul>
<p><a href="https://buy.stripe.com/5kA5o0apJbMO9RSdQX"><strong>Click here</strong> to unlock your VIP access today</a>!</p>
<h3>Where to Shop</h3>
<p>Miami isn&rsquo;t just about art and beaches&mdash;it&rsquo;s also a shopper&rsquo;s paradise. Here&rsquo;s where to snag the latest fashion finds, whether you&rsquo;re after high-end luxury or unique thrifted treasures:</p>
<ul>
<li><a href="https://www.timeout.com/miami/shopping/big-drop-nyc"><strong>The Big Drop</strong></a>: A chic boutique where you&rsquo;ll find curated pieces that are perfect for Miami&rsquo;s vibrant scene.</li>
<li><strong>Merrick Park Mall, Coral Gables</strong>: Known as the "new Beverly Hills," this luxurious outdoor mall features a lululemon, Nieman Marcus, Tiffany's Nordstrom's, and a steak house.</li>
<li><strong>Design District</strong>: It will be transformed into an outdoor galley, and lots of people flock to this hotspot for all things luxury. Stroll through and shop at <strong>Ganni, Gucci, Sephora, Dior, Cartier</strong>, and many more!&nbsp;</li>
<li><strong>NW 26th Street Shopping in Wynwood: </strong><a href="https://260samplesale.com/pages/physical-events/?market=mia">260 Sample Sale&nbsp;</a></li>
</ul>
<h3>Dinner Turned Entertainment Spots</h3>
<p>After soaking in the art, get ready to dance the night away or sip cocktails in some of the city&rsquo;s hottest spots:</p>
<ul>
<li><strong>Mila</strong>: An upscale fusion of fine sushi dining and nightlife that transitions smoothly from dinner to party vibes.</li>
<li><strong>Jolene Sound Room</strong>: A vibey venue with the best beats in town and an intimate yet electric atmosphere. <a href="https://www.jolenesoundroom.com/" target="_new" rel="noopener">Jolene Sound Room</a>.</li>
<li><strong>Queen</strong>: Expect lavish d&eacute;cor and an unforgettable night of entertainment.</li>
<li><strong>Sexy Fish</strong>: The ultimate spot to be outside, with incredible food, cocktails, and live entertainment.</li>
<li><strong>Giselle:</strong> It's above Club Eleven&nbsp;</li>
<li><strong><a href="https://www.miamiherald.com/miami-com/restaurants/article287915755.html">Maiz y Agave</a>: </strong>A three-story dining and drinking destination highlighting Oaxacan cuisine and culture</li>
</ul>
<h3>Members-Only Events</h3>
<p>For those who want an exclusive experience, members-only venues will be hosting private events. If you're in the know, you'll find yourself rubbing shoulders with the biggest names in art, culture, and fashion.</p>
<ul>
<li><strong>Soho House</strong>: The ultimate members-only venue. Expect a packed calendar of exclusive parties and events throughout the month.</li>
</ul>
<hr>
<h2>Want insider access and more curated tips from me?</h2>
<p>&nbsp;<strong>Subscribe to our concierge PDF guide</strong> for special perks, VIP access, and personalized recommendations throughout the event.&nbsp;</p>
<p><a href="https://buy.stripe.com/5kA5o0apJbMO9RSdQX"><strong>Click here</strong> to unlock your VIP access today</a>!</p>

Art Basel Miami: Where to Stay, Dine, and Play During This Month-Long Art Extravaganza

Art Basel 2024: Where to Stay and Shop

<p>Many supporters of the #FREEDUROV movement believe privacy is not a crime. It&rsquo;s easy to understand why. Telegram has grown into a powerhouse platform, especially within the crypto community, where privacy and decentralization are core values. It's a place where thousands of crypto-focused groups thrive, where trading bots facilitate transactions, and crypto-based games flourish. Groups can host over 100,000 members at a time, many of whom can choose to remain anonymous. That&rsquo;s part of what made Telegram so appealing when it launched on August 14, 2013, as a privacy-focused, ad-free messaging app. The app quickly gained traction, and today it boasts over 900 million monthly active users, ranking among the top 10 most popular social networks globally. However, it's an open - space for scammers and impersonators.&nbsp;</p>
<h3>The #FREEDUROV movement puts privacy at the center of the conversation.</h3>
<p>That's still a reach. While privacy is a fundamental right that deserves protection, it's also not an absolute right without limits. Telegram&rsquo;s history of dubious privacy claims and no moderation has led to growing concerns. Recently, the French government has started cracking down on software and telecommunication applications that fail to meet adequate moderation standards, citing the potential for these platforms to be used for illegal activities.</p>
<h3>And here&rsquo;s where the crypto debate heats up.&nbsp;</h3>
<p>Governments around the world, including France, are wrestling with how to regulate platforms like Telegram and Tornado Cash that prioritize user privacy, often at the expense of oversight. If you build something and bad actors take over the platform, are you responsible?&nbsp; On the surface, this sounds like an attack on privacy. But when you dig deeper, it&rsquo;s clear that it&rsquo;s more complicated than that. Code is powerful. And they who writes the code are naturally related.&nbsp;</p>
<h2>We must ask ourselves, do platforms like Telegram have a responsibility to comply with laws that prevent misuse, or should they be allowed to operate in a legal gray area under the guise of protecting user privacy?</h2>
<p>This debate is especially relevant when we consider the principles established in laws like Section 230 of the U.S. Communications Decency Act. Section 230 provides immunity to online platforms from liability for user-generated content, recognizing that platforms are not the publishers of third-party content. This piece of legislation is often hailed as a cornerstone of internet freedom, allowing platforms to host diverse content without fear of being sued for what users post. However, it also raises important questions about the limits of this immunity, especially when it comes to platforms like Telegram, where anonymity can shield illegal activities.</p>
<p>The crux of the matter isn&rsquo;t about endorsing tools that could be used to flout government laws. It&rsquo;s about striking a balance between protecting user privacy and ensuring that platforms are not enabling criminal behavior. Privacy advocates argue that without platforms like Telegram, individuals have no real protection against surveillance and data exploitation. On the other hand, governments and critics argue that these platforms should not be above the law, especially when it comes to preventing illegal activities.</p>
<p>Ultimately, the #FREEDUROV movement, supported by influential developers like<a href="https://x.com/bantg/status/1827494681288028525"> Banteg</a>, isn&rsquo;t just about defending one app or one ideology. It&rsquo;s about navigating the complex relationship between privacy and regulation in the digital age. We need to recognize that while privacy is crucial, it cannot come at the expense of public safety or legal accountability.&nbsp;</p>
<p>So, do the French government and others have a case for cracking down on Telegram? They've been doing their BIG ONE lately. The Olympic Games was a shitshow; athletes were forced to swim in the Seine River, which hasn't been cleaned in decades.&nbsp; Meanwhile, the retirement legislation has caused an uproar in recent years. No one is perfect.&nbsp; In the end, it&rsquo;s not about choosing sides but finding a path forward that respects both privacy and the rule of law.</p>
<p>&nbsp;</p>

Reports circulating that he is facing 20 years in prison for refusing to censor his platform. Meanwhile, $TON starts to tank after months in the Top 10 TVL charts. 

Telegram CEO, Pavel Durov, was arrested in France 

<p>In a move that underscores the growing influence of women in tech, the Violet Verse founder has been named the new Marketing Lead at Moonbeam Foundation, the multi-chain smart contract platform known to connect builders to over 100+ chains in Web3. With a background that blends immersive media with cutting-edge tech expertise, plus a knack for community-driven storytelling, Melissa is set to bring a fresh perspective to Moonbeam's marketing strategies.</p>
<p><strong>Moonbeam recently supported Ethereum's annual ETHCC tech conference hosted in Brussels this past July.&nbsp;</strong></p>
<p>Recently, Moonbeam made waves by hosting a Gaming Networking event at EthCC Brussels, a key gathering for Ethereum and blockchain enthusiasts. This event was a significant step in Moonbeam&rsquo;s ongoing commitment to building a robust crypto gaming community with its recent $10million investment into <a href="https://www.n3mus.com/" target="_blank" rel="noopener">N3MUS</a>.&nbsp; Central to this initiative is the<a href="https://www.lunargamingfestival.com/#faq" target="_blank" rel="noopener"> Lunar Gaming Festival</a>, a monthly event that runs in two-week sprints, offering a play-to-earn reward system. So far, this festival has quickly become a cornerstone of Moonbeam&rsquo;s gaming strategy, attracting gamers and developers alike, and providing a platform for the community to engage, compete, and earn within the Web3 ecosystem. As Melissa is no secret to gaming, this experience in community building and content creation is set to further amplify the success of these initiatives, driving Moonbeam&rsquo;s vision for the future of decentralized gaming.</p>
<p><strong>First up on the agenda is launching the "Illuminate Creativity" NFT Artist Contest on The Hug.&nbsp;</strong></p>
<p>In partnership with <a href="https://rarible.com/">Rarible</a>, this chain-first invited artists to dive "Deeper into the Creator Ecosystem of Moonbeam." This contest is a testament to the vision of blending art with blockchain technology, creating a platform for artists to not only showcase their talents but also to explore the possibilities of NFTs in a decentralized world. The contest has not only generated buzz in the art community but has also positioned Moonbeam as a hub for creative innovation in the Web3 space.&nbsp;Read more <a href="https://moonbeam.network/news/rarible-x-moonbeam-illuminate-creativity-winners-announcement">here.</a></p>
<h2>Looking ahead.</h2>
<p>Moonbeam recently launched&nbsp;<strong>Moonrise Points</strong>, an on and offchain quest platform. The app includes various defi partners in the Moonbeam and Polkadot ecosystem, including StellaSwap.&nbsp; To participate, go to <a href="/edit/quests.moonbeam.network">quests.moonbeam.network</a>.&nbsp;</p>
<p>&nbsp;</p>
<p>Read more about blockchains:<a href="/get-closer-to-polygon-nfts-6a3vb2Qb0i"> A Closer Look At Polygon and NFTs</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>

Congrats and good luck to VV's Founder, plus the future of Gaming on Moonbeam



Moonbeam Network Provides Space For Gaming Community at ETHCC

<p dir="ltr">One of the key value propositions of the Ethereum ecosystem is that it rallies around activity around a single asset, creating a significant network effect. 99% of the value comes from the execution layer, where the money is made.&nbsp; Currently, over 516 million accounts are holding various amounts of digital assets, with 90% of them in stablecoins across Layer 2 (L2) networks, totaling an estimated <a href="https://l2beat.com/scaling/summary#active">$47 billion in total value locked </a>(TVL) across more than a hundred active and upcoming networks.</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">However, L2s have a noisy neighbor problem. With the expansion of L2s, most blockchains today are fragmented by state and sequencing processes. The role of Web3 software creation has evolved significantly in recent years. According to Anu Atluru&rsquo;s <a href="https://www.workingtheorys.com/p/software-creator">Working Theory</a> Substack essay, we&rsquo;ve entered the "era of the software creator." However, developers and users face major losses in building sustainable applications due to challenges in user acquisition, long wait times, gas fees, and optimizing crypto value long after a token airdrop or a covetable NFT is minted.</p>
<p><strong>&nbsp;</strong></p>
<h2 dir="ltr">The Lifecycle of USDC&nbsp;</h2>
<p dir="ltr">To understand fragmentation, one must consider the journey of a token across different chain environments. The lifecycle of USDC is a good example of how fragmentation manifests in blockchain, affecting assets, wallets, users, and overall experience.</p>
<p dir="ltr">USDC is a centralized stablecoin issued and maintained by Circle&rsquo;s ERC-20 contract on Ethereum, designed to be pegged to the US dollar 1:1 using a<a href="https://www.circle.com/en/usdc"> lock and mint model</a>. This model exposes it to risks, especially with third-party involvement. Therefore to mitigate these risks, Circle created the Cross-Chain Transfer Protocol (CCTP).</p>
<p dir="ltr">&nbsp;Here&rsquo;s how it works:</p>
<ol>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Burning USDC on the Source Chain</p>
</li>
<ol>
<li dir="ltr" aria-level="2">
<p dir="ltr" role="presentation">A user initiates a transfer from one blockchain to another through a wallet or desktop app.</p>
</li>
<li dir="ltr" aria-level="2">
<p dir="ltr" role="presentation">The user signs the transaction, approving the Token Messenger contract on the source chain, enabling a contract to withdraw USDC from the user&rsquo;s wallet.</p>
</li>
<li dir="ltr" aria-level="2">
<p dir="ltr" role="presentation">The app facilitates a burn of the specific amount of USDC on the source chain by executing the `depositForBurn` function, which sends USDC to the burning address.</p>
</li>
</ol>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">&nbsp;Fetching a Signed Attestation from Circle</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">&nbsp;Minting USDC on the Destination Chain</p>
</li>
</ol>
<p><strong>&nbsp;</strong></p>
<h3 dir="ltr">USDC to Op Superchain&nbsp;</h3>
<p dir="ltr">Now picture this: 1000 USDC is sitting in a wallet and needs to be swapped for wrapped ETH on Optimism to purchase an NFT in niche marketplace. In a world of hundreds of L2s, the journey of the stablecoin should, in theory, remain straightforward. However, maintaining redemption risk across different chains makes Circle&rsquo;s native USDC the main character to the fragmentation problem. Below, we will compare three of the largest bridges (Stargate, Celer, Across) and the amount of USDC a user gets for different-sized USDC bridge transactions from Ethereum to OP, 1,000/500/200/100 USDC.&nbsp;</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">The below table shows the amount of output one would get if one were to use non-CCTP bridges, starting with USDC on Ethereum. Note that USDC is native USDC minted on OP, whereas USDC.e is a wrapped version of USDC.</p>
<p dir="ltr">&nbsp;</p>
<p><strong>&nbsp;</strong></p>
<div dir="ltr" align="left">
<table><colgroup><col><col><col><col><col></colgroup>
<tbody>
<tr>
<td>
<p dir="ltr">Initial Amount (usdc)</p>
</td>
<td>
<p dir="ltr">Stargate</p>
<p dir="ltr">(USDC)</p>
</td>
<td>
<p dir="ltr">Celer</p>
<p dir="ltr">(USDC.e)</p>
</td>
<td>
<p dir="ltr">Across&nbsp;</p>
<p dir="ltr">(USDC.e)</p>
</td>
<td>
<p dir="ltr">Network fee</p>
</td>
</tr>
<tr>
<td>
<p dir="ltr">1000</p>
</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
</tr>
<tr>
<td>
<p dir="ltr">500</p>
</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
</tr>
<tr>
<td>
<p dir="ltr">200&nbsp;</p>
</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
</tr>
<tr>
<td>
<p dir="ltr">100</p>
</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
<td>&nbsp;</td>
</tr>
</tbody>
</table>
</div>
<p><strong>&nbsp;</strong></p>
<h3 dir="ltr">How does native USDC and how does the CCTP fit into today&rsquo;s fragmentation problem with the digital asset narrative?</h3>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">With the introduction of CCTP, bridging fees that reduce the bottom line of the destination USDC are theoretically decreased. However, with over 31 million unique stablecoin users, it becomes challenging to track transactions in a world of hundreds of L2s. Generally, CCTP transactions cost less and result in the user receiving more USDC compared to traditional methods, as fewer contracts need to be executed on the destination chain. Additionally, for larger transaction sizes, CCTP is even more efficient because it eliminates the need for and costs associated with USDC liquidity providers. However, with over a third of cryptocurrency holders owning some form of stablecoin, not all digital assets will be processed through CCTP.</p>
<p dir="ltr">&nbsp;</p>
<h2 dir="ltr">Unifying Assets to Simplify Blockchain Fragmentation</h2>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Network effect tokens like ETH and future infrastructure for swapping them must come together. Fundamentally, fragmentation in the blockchain is about assets. At its core, the crypto space involves tokens stored and transferred across protocols, smart contracts, and blockchain networks. Fragmentation in user experience stems from asset fragmentation. Unified assets with consistent trust assumptions would eliminate fragmented experiences such as switching RPC providers or viewing different wrapped versions of the same token.</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">If assets like USDC were identical across all blockchains, users wouldn't need to bridge tokens or manage fragmented balances. For instance, one USDC on Blast would equal one USDC on Optimism. However, this ideal is complicated by multiple native tokens across different L2s. Nonetheless, if the settlement asset like USDC remains consistent across chains, much of the complexity can be abstracted away, allowing seamless transactions across chains.</p>
<p><strong>&nbsp;</strong></p>
<h2 dir="ltr">Wallets: Managing Fragmentation</h2>
<p><strong>&nbsp;</strong></p>
<p dir="ltr"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc-OiwBd_ei6nC26D7osQ_xCFDVxhNzjR2YPFGIg0HP_4gvHCY5yAGyZNP4GAWH6tUUZdVXQzxn535KqZf1FSVC_D89BuFi6zbP0R1AWKJz974kmKE1dXPcbmi5ooMBRzBsEsDhpPqmEY3PVF5wyGQ8N-QV?key=9qjZm1EKc5GSRe-TF0CRbQ" width="446" height="63"></p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Wallets play a crucial role in reducing fragmentation. A wallet that supports seamless RPC connections and bridges, leveraging solutions like CCTP, can significantly unify the user experience. For example, if USDC on Arbitrum is the same as USDC on Optimism, users should be able to transact seamlessly across chains.</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr"><a href="https://visaonchainanalytics.com/supply">Visa </a>reports over 150 billion stablecoin volume (USDC and USDT combined) is traded, highlighting the growing need for trusted third-party verifications via zero knowledge or shared sequencers from optimistic rollups, further bending and stretching the fragmentation problem.</p>
<h3 dir="ltr">Gas Fees, Cross Bridge Flat Fees and How Tokens Flow on L2s</h3>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Maintaining gas and bridging fees across a hundred different blockchain networks involves several key strategies and tools designed to manage and optimize gas fees efficiently. Optimistic Rollups, for example, power L2s as a scaling solution. Currently the top 5 L2s are responsible for executing billions of dollars in transactions.&nbsp; The relationship between stablecoins and rollups involves locking up tokens to enhance efficiency and reduce transaction costs. &nbsp; Per the Cross Chain Transfer Protocol Standard from Circle, bridging tokens must be &ldquo;locked&rdquo;&nbsp; or&nbsp; burnLockedUSDC in a smart contract and burned when they move from one chain to another.&nbsp; For instance, transferring USDC from Ethereum to Arbitrum involves locking USDC on Ethereum and minting an equivalent amount on Arbitrum. However, market volatility can affect the final transfer value. The function getExchangeRate() is used to fetch the current exchange rate of a currency to ensure accurate minting and burning across different chains, especially with non-CCTP interactions, because not all applications require stablecoin. Sometimes, it&rsquo;s just about the memes and trendy NFTs.&nbsp;</p>
<h3 dir="ltr">Bridging Tokens with CCTP on L2s</h3>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Typically, bridging tokens across chains can involve a significant delay, such as a seven-day withdrawal period. However, with CCTP as an L2 solution, this process could be streamlined by leveraging EIP-4844, which introduces a groundbreaking data structure known as "blobs," marking a significant advancement in blockspace. These blobs, which can handle up to 125 KB of opaque byte strings, are part of a new transaction type. This innovation addresses the high costs that rollups like Base or Optimism face when posting proof data in smart contract CALLDATA, which is entirely on-chain. By integrating this specific use case of CALLDATA into a more fundamental function of Ethereum, gas fees are anticipated to decrease. For CCTP on L2s, the key requirement is that the L2 should publish data on the Ethereum mainnet using Ethereum blobs for data availability.&nbsp;</p>
<p dir="ltr">This approach eliminates the need for the typical withdrawal period, which is usually necessary when withdrawing an asset to a canonical bridge contract. As a result, CCTP significantly reduces the time and complexity involved in bridging tokens like USDC between chains.&nbsp; The <a href="https://0xkofi.substack.com/p/impact-of-eip-4844-on-rollup-economics">below graph shows </a>the gas fee savings of L2s dropping 97% after the Dencun Upgrade.&nbsp;&nbsp;</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr"><img src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXcgfRzHAZolvEXCbAuJNEjJBGBgveq9RgLBOrZA-TDKxExsOG3kSjyL1jmpv-VoKiqITSPBtLhIU8LU84-uHJBDnKqTvVLRaV3VNJMWHbytDoVgwDGYy8aINwvosd2yoYz4ue9lREynVFQGYpFpELjAAUT6?key=9qjZm1EKc5GSRe-TF0CRbQ" width="624" height="261"></p>
<p><strong>&nbsp;</strong></p>
<h2 dir="ltr">Fragmented Users: Unlocking Ethereum&rsquo;s Execution on L2 Through Solana</h2>
<p dir="ltr">By nature, Web3 is wrought with herd mentality, so it&rsquo;s not a surprise there&rsquo;s a distinct divide over whether to build on Solana or mirror an Ethereum stack. This division stems from the apparent developmental timelines and goals of each blockchain. Ethereum was launched seven years before Solana and was ideologically driven toward creating a censorship-resistant settlement layer. On the flip side, Solana focuses more on practicality and scalability to meet current crypto demands and trends.&nbsp;</p>
<p dir="ltr">One protocol aiming to reimagine the benefits of Solana's and Ethereum is <a href="https://www.eclipse.xyz/">Eclipse</a>. For settlement, Eclipse taps Ethereum, which involves a canonical bridge contract similar to most L2s. However, for execution, instead of the EVM, Eclipse will use the Solana Virtual Machine (SVM). This approach promises all the benefits of the SVM, such as parallelization and isolated fee markets. Additionally, Eclipse as an L2 aims to incorporate <a href="https://www.risczero.com/">RISC-0 </a>for zero-knowledge (ZK) fraud proofs and Celestia for data availability, instead of Blobs.&nbsp;</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">According to Solana maxis, the reason for this optimization is clear when builders examine most L2s today, where execution remains significantly constrained and riddled in fees.&nbsp; They typically have a transaction per second (TPS) rate of 10, 20, or 30. Even after Base updated their gas per block target, the TPS remains relatively low.&nbsp;</p>
<h2 dir="ltr">The Trickle-Down Effect to Fragmented Applications</h2>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">In a world where end users want to purchase blue-chip NFTs with native USDC and gaming tokens, the fragmentation of Web3 applications poses further challenges for onboarding and maintaining a thriving ecosystem. It&rsquo;s no secret that Web3 communities are partisan over various L2 solutions, but the key takeaway is the need for an integrated developer stack. For developers, the pressing question becomes: where should they build? Applications should not be confined to a single chain; their assets should be bridgeable and purchasable to users across different chains to add value to the end user.</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">Today, the trend seems to be that popular apps are now moving towards having their own dedicated chains, such as <a href="https://www.friend.tech/">Friend.tech</a> moving away from Base, and DeFi chains like <a href="https://www.aevo.xyz/">Aevo</a> and <a href="https://lyra.live/">Lyra</a> becoming more common. These shifts add a layer of complexity for new users, who now have to navigate bridging, onboarding, and switching RPC steps when new application experiences rise to the top charts.</p>
<h3 dir="ltr">Simplifying the User Experience&nbsp;</h3>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">To streamline this process, universal wallet profiles and smart wallets are becoming popular when developing onchain applications, in efforts to evolve the complex process down to three clicks or less. These workflows aim to provide a more seamless and user-friendly experience by consolidating multiple RPCs and simplifying cross-chain interactions with minimal fees absorbed by the end user. Some wallets, like MetaMask, have pre-set lists of L2s and can identify which chain to use based on the application. However, with the growing list of L2s and even more L3s, the responsibility and fees will inevitably fall on the user.&nbsp;</p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">If developers had the freedom to customize their applications fully, the concept of appchains would become more widespread, but in reality, there needs to be an integrated stack. Moreover, projects like Friends.Tech and DEGEN Chain exemplify this desire for customization and value accrual within their specific communities. This customization allows for tailored user experiences and potentially higher value for communities investing in these platforms.&nbsp; Subsequently, piggybacking L3s into the discussion.&nbsp; However, hot take: Users don't need to think about whether they're using a Solana app or an Ethereum app; they just want to use the app with the token and see their gains in their wallet of choice.&nbsp;</p>
<p><strong><br><br></strong></p>
<h3 dir="ltr">Key Takeaways</h3>
<p><strong>&nbsp;</strong></p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Fragmentation in the blockchain ecosystem is driven primarily by asset fragmentation.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Unified assets across chains would significantly enhance the user experience, reducing the need for bridging tokens and managing fragmented balances.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">&nbsp;Wallets play a crucial role in mitigating fragmentation by supporting seamless RPC connections and bridges.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">&nbsp;Despite the complexities, the continued evolution of blockchain infrastructure and wallet technology aims to provide a more unified and user-friendly experience for Web3 users.</p>
</li>
</ul>
<p><strong id="docs-internal-guid-14fa2563-7fff-edcb-546c-4341b6b918e1"><br>Supported by Socket Protocol&nbsp;<br><br></strong></p>

In a world of thousands of roll-ups, does it matter? 

Blockchain Fragmentation: Explained

<p dir="ltr">As Ethereum moves towards a more scalable and decentralized consensus layer, the ability to access and tap into its vast network of nodes becomes pivotal. Since Ethereum&rsquo;s shift to Proof of Stake and crossing over 1 million validators securing the network, there exists a unique opportunity to tap into this vast network with provably secure and trustless properties. This is where Actively Validated Services (AVSs) come in. You can think of AVS as any compute service running alongside validator software that runs external but critical infrastructure like Oracles and Data Availability (DA), that are outside EVM execution. AVSs can leverage Ethereum&rsquo;s inherent security and decentralization to bootstrap additional compute services via liquid staking tools. AVSs introduce a new frontier in blockchain technology by providing secure and efficient pathways and staking pools built to scale Ethereum. In this article, you will learn why AVS could be a crucial step in Ethereum's long-term decentralization and how EigenLayer solves security challenges while allowing more people to validate and earn rewards.</p>
<h2 dir="ltr">The PoS Upgrade, BLS Signature, and AVS Security Functionality&nbsp;&nbsp;</h2>
<p dir="ltr">Ethereum has been actively improving its PoS model since its debut in September 2022, transitioning from Proof of Work (PoW) to PoS. The new PoS model required a minimum of 32 ETH for staking on the network. While this made validating on Ethereum less accessible, the transition was beneficial for socio-environmental concerns, drastically reducing energy consumption by 99.9% compared to the previous PoW model.&nbsp;</p>
<p dir="ltr">Staking 32ETH, it&rsquo;s time to verify the signature of a blockchain version of a John Hancock. Enter BLS (Barreto-Lynn-Shacham) signatures.&nbsp; It's particularly relevant in the context of PoS and AVS in blockchain technology. This unique style of signature makes PoS tick. Instead of each validator signing every block individually, BLS signatures let them team up and create a single, super-efficient signature.&nbsp; BLS signatures consist of two pairings, the public key <em>(sk) </em>and private key<em> (pk),</em> known as the key pairings, a message <em>( m),</em> and a signature denoted by a stylish elliptic curve &sigma;t . Below is a breakdown of BLS signature process.&nbsp;</p>
<ol>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Public Key: This is the key used to verify the signature. It's generated by the validator and shared publicly.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Private Key: This is the secret key known only to the validator. It's used to create the signature and must be kept secure.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Message: The <code>CALLDATA </code>is being signed. In Ethereum, this would typically be a block of transactions or some other piece of network data that needs to be validated.&nbsp;</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Signature: The output of the signing process. It's generated using the private key and the message.</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">Aggregate Signature: In the case of BLS signatures, multiple individual signatures can be aggregated into a single signature. This aggregate signature represents the combined signing power of all participating validators.</p>
</li>
</ol>
<p dir="ltr">According to a paper by <a href="https://ethresear.ch/t/pragmatic-signature-aggregation-with-bls/2105?u=benjaminion">Justin Blake, &ldquo;</a>It is the pairing property of BLS signatures that allows us to aggregate signatures, thus making the whole consensus protocol practical.&rdquo; Not to mention, much faster when it comes to verification. &nbsp;Overall, BLS signatures were introduced to manage validators and nodes, making staking more accessible and verification faster and more efficient. Ethereum uses BLS signatures to identify validators who voted, hold them accountable for verifying, and slash rewards when network requests are not fulfilled.</p>
<p><strong>&nbsp;</strong></p>
<h2 dir="ltr">What is AVS?</h2>
<p dir="ltr"><img src="https://lh7-us.googleusercontent.com/docsz/AD_4nXde5p2AZrMJOIUMzdd9pmrb-HIERTPj67mDBBKHmg0vzmtRsAB-w6ZEtoZTnGSkoEVoGfZXIlW_v8oHYjgCylYIuGotuf-JZF0RcBNx-k1YnNmUlUScl7U3AOcyM07BG7bF53V-8lAVnd0WZCXufbX7PhQ?key=wQoGu-Zz3kRPIlUEfMvpkw" width="624" height="301"></p>
<p dir="ltr">Diagram Source: <a href="https://docs.eigenlayer.xyz/eigenlayer/avs-guides/avs-developer-guide">EigenLayer&nbsp;</a></p>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">An Actively Validated Service (AVS) integrates with Ethereum's consensus layer via the EigenLayer protocol, enabling blockchain applications to utilize Ethereum's security features. The EigenLayer core contract provides opportunities for Ethereum Node operators to offer services to various AVS Clients. Stakers can deposit in EigenLayers' <code>StrategyManager </code>for Liquid Staking Tokens (LST) and then choose <code>DelegationManage</code>r to delegate to a node operator on ETH. Each AVS client has its own set of reward mechanisms and slashing conditions for node operators, written in its own set of contracts called the <code>ServiceManager</code>. AVSs enable Stakers to use their LSTs across multiple protocols, providing flexibility and additional rewards while ensuring economic security.&nbsp; In addition, the withdrawal process for Stakers is also the responsibility of the&nbsp;<code> DelegationManager</code> or state through <code>uint256 public</code> <code>withdrawalDelayBlocks</code> and takes a week to complete.</p>
<p><strong><br><br></strong></p>
<h2 dir="ltr">Ethereum&rsquo;s Ever-Growing Data Management: EigenLayer's Response to Ethereum's Scalability Challenge</h2>
<p dir="ltr">When ETH validators can only operate within ETH's staking protocol, fewer people can participate in validating nodes. The reason is that people value scalability and decentralization and if you want both, like the ability to run nodes easily, you have to make additional conditions. Now, while EigenLayer shares some similarities with traditional BLS signatures explained above, it's got its own unique flair.</p>
<h3 dir="ltr">First up, picture some AVS metadata sprinkled in.&nbsp;</h3>
<p><strong>&nbsp;</strong></p>
<p dir="ltr">AVS metadata includes information associated with participating in AVS liquidity within the EigenLayer protocol. This metadata provides context and details about the validators, the type of AVS service being provided, and any specific conditions or requirements related to the validation process, including the &ldquo;withdrawal process&rdquo; also known as the &ldquo;unbonding period.&rdquo;&nbsp; This adds extra info about the validator, the type of AVS service, and any interesting conditions they have to meet during validation. Think of it as adding some extra spice to the usual BLS signature process. Then, EigenLayer lays down the law with specific rules for validators to follow. These rules are like the secret sauce that keeps the validation process fair and secure. It also includes reward contract elements like<code> OperatorDetails </code>since multiple Stakers can exist.</p>
<p dir="ltr">Additionally, EigenLayer might jazz up the aggregation techniques or<a href="https://github.com/Layr-Labs/eigenlayer-contracts/blob/master/docs/core/StrategyManager.md"> high-level decentralized finance strategies</a>. Picture this: a slick algorithm that combines signatures from multiple validators methods called the <code>StrategyManager</code> and <code>EigenPodManager</code>. It's like watching a symphony of signatures coming together to make magic happen.</p>
<p dir="ltr">Last but not least, EigenLayer might even throw in some Ethereum contract wizardry. This means handling all the nitty-gritty details of interacting with smart contracts, storing data, and executing functions seamlessly. Now, when ETH validators can only operate within ETH's staking protocol, fewer people can participate in validating nodes. This is because people value scalability and decentralization, and you can't have both if running nodes requires storing constant, ever-growing amounts of data. Vitalik Buterin emphasized during<a href="https://www.youtube.com/watch?v=kGjFTzRTH3Q&amp;feature=youtu.be"> ETH CC5</a> that the protocol wouldn't be directly responsible for storing this ever-growing data, prioritizing scalability and decentralization. This is why EigenDA and AVS are built and deployed on EigenLayer, the key solution to Ethereum's data availability dilemma. By extension, this unlocks Re-Staking opportunities for ETH validators, securing the future of AVS solutions.&nbsp;<strong><br><br></strong></p>
<h3 dir="ltr">The Future of AVS and DAOs</h3>
<p dir="ltr">As crypto enters its sophisticated era, DAOs have become the game-changers in organizational structures, elevating decentralized decision-making like never before. But here's the kicker: when you pair them with AVS and EigenLayer, this is where the magic happens! These integrations let DAOs tap into Ethereum's consensus layer, boosting governance security and efficiency. It's like giving DAOs a shot at B12 for innovation and collaboration, shaping the future of decentralized governance in the Ethereum ecosystem.</p>
<h2 dir="ltr">AVS Applications and Composability</h2>
<p dir="ltr">Since EigenLayer's debut, major ETH Stakers like Lido and Coinbase have supported ETH Restaking initiatives to accelerate the growth of AVSs. If you&rsquo;re interested in live activity and updates, websites like <a href="http://ethrestaking.com">EthRestaking.com </a>track all the dapps building solutions, including Ethos and Espresso.&nbsp;</p>
<h4 dir="ltr">Resources for Further Learning</h4>
<p dir="ltr">For more information on AVSs and Ethereum's evolving ecosystem, you can refer to resources like the following glossary:</p>
<ul>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation">&nbsp;<a href="https://docs.eigenlayer.xyz/eigenlayer/overview/key-terms">https://docs.eigenlayer.xyz/eigenlayer/overview/key-terms</a>&nbsp;</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://eth2book.info/capella/part2/building_blocks/signatures/">https://eth2book.info/capella/part2/building_blocks/signatures/</a>&nbsp;</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://docs.eigenlayer.xyz/eigenda/overview">https://docs.eigenlayer.xyz/eigenda/overview</a>&nbsp;</p>
</li>
<li dir="ltr" aria-level="1">
<p dir="ltr" role="presentation"><a href="https://hackmd.io/@benjaminion/bls12-381">https://hackmd.io/@benjaminion/bls12-381</a>&nbsp;</p>
</li>
<li dir="ltr" aria-level="1"><a href="https://x.com/dabit3/status/1806712132475469855">https://x.com/dabit3/status/1806712132475469855</a>&nbsp;</li>
</ul>
<p><strong id="docs-internal-guid-7e088265-7fff-6711-71b7-f2637a371f27"><br><br></strong></p>

EigenLayer is the promising new security infrastructure that compliments Ethereum's PoS, but what is AVS, and how will this new ecosystem effect the re-staking?

AVS and Ethereum Explained 

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<p>From the very beginning of VV, tipping has been an integral part of Violet Verse's infrastructure. We believe in the power of micro-rewards to encourage <strong>meaningful onchain interactions, a</strong>nd to show appreciation for leaving comments that inspire us to keep creating. Whether it's a thought-provoking article or an insightful comment, we want to ensure that every valuable contribution is recognized and rewarded onchain. The $00 token economy is growing and we are pumped to be able to add value.&nbsp;</p>
<p><strong>What Does This Mean for You?</strong></p>
<p>With the support of the P00ls Tipping Grant, we are excited to enhance our tipping features across the Violet Verse platform:</p>
<ol>
<li>
<p><strong>Tipping on Articles</strong>: Readers and Writers can send tips to VV authors directly on their published articles through the tipping button. This feature allows you to show your appreciation for the content you love and support your favorite writers in a tangible way.&nbsp;</p>
</li>
<li>
<p><strong>Tipping on Comments</strong>: We are extending the tipping feature to comments on our Lens posts. To earn $00 engage with one of our posts on Lens, tag us, or follow us for a chance to be tipping in $00.&nbsp;</p>
</li>
</ol>
<p><strong>Why Tipping Matters</strong></p>
<p>Micro Tipping is more than just a transaction; it's a gesture of the Web3 creator economy. By tipping, you are helping to build a thriving $00 ecosystem. Every tip, no matter how small, contributes to the growth and vibrancy of the creator economy.&nbsp;</p>
<p><strong>What is <a href="https://coinmarketcap.com/currencies/00-token/">$00&nbsp;</a></strong></p>
<p>The $00 token is an ERC-20 token minted on the Ethereum blockchain that works as a governance and access token for the zerozero DAO and its ecosystem. P00LS is the leading community-first platform for creator cryptocurrencies.</p>
<p><strong>Join Us in Celebrating This Milestone</strong></p>
<p>We invite you to explore the new tipping features and show your support for the amazing creators on Violet Verse. Together, we can continue to build a platform where creativity, innovation, and meaningful connections flourish.</p>
<p>Thank you for being a part of our journey.&nbsp; Stay tuned for more updates and exciting features coming your way!</p>

Exciting News: Introducing the P00ls Tipping Grant on Violet Verse!

Violet Verse x P00ls 

<p>What happens when <strong>Iggy Azalea</strong> joins the conversation during the memecoin super cycle? The $MOTHER token starts pumping.</p>
<p>Onchain Summer is kicking off with memecoin mania, injecting new energy into the market. After a prolonged bear market, this is the excitement we need to loosen up. While some might find it cringe-worthy, the fact that a former rapper like Iggy Azalea is making a bold statement in the crypto world is significant. Based on her tweets, she&rsquo;s here to stay.</p>
<p><img src="https://pbs.twimg.com/media/GPqMGsdWcAEqjg-?format=jpg&amp;name=small" alt="Image"></p>
<p>Azalea has assembled a strong team, and the $MOTHER token is officially listed on a <a href="https://dexscreener.com/solana/hcpgh6b2yhnvt6jsemkrhyt8pvhu9xiaoxm4mmn2ibww">decentralized exchange (DEX)</a>. The community on Telegram is growing rapidly, and she's launching a mobile phone specifically designed for spending $MOTHER tokens. <strong><a href="https://x.com/UNREALMobile">Unreal Mobile</a></strong> is set to land on the Solana blockchain and wants to save tokenholders money on their phones. For as much as we use our phones, I'm looking forward to this awesome new use case for blockchain and deploying decentralized infrastructure on everyday items.&nbsp;</p>
<p>Meanwhile, Crypto Twitter is divided on this development. However, I fully support any woman who is innovating in the crypto space. Iggy Azalea's entry into the world of cryptocurrency is a refreshing and bold move, and it will be interesting to see how it unfolds.</p>
<p>&nbsp;</p>
<p>More Solana x VioletVerse:</p>
<ul>
<li>Web3 Paris Documentary&nbsp;</li>
</ul>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/N-ZMbCeswoM?si=JG8sqZIYgH2APqNj" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="allowfullscreen"></iframe></p>

Revenge career in crypto? The former recording artist turned memecoin mama has launched $MOTHER on Solana. 

Iggy Azalea Launches $MOTHER on Solana

<p>Meta is bullish on AI and Ray Ban is about to get even more of a facelift with its virtual assistant technology. According to its recently filed patent, the "<a href="https://ppubs.uspto.gov/pubwebapp/external.html?q=(20240144431).pn.&amp;db=US-PGPUB" target="_blank" rel="noopener">duo camera artificial reality devic</a>e" is set to upgrade RayBan, as wearers can ask the smart glasses questions like translating text to their native speaking language, as well as hand-free video calling.&nbsp;</p>
<figure><img src="https://about.fb.com/wp-content/uploads/2024/04/04_Ask_Carousel-2.jpg?fit=1920%2C1672" alt="Image showing a woman wearing Ray-Ban Meta smart glasses using Meta AI feature" width="500"><canvas style="display: none; top: 2px !important; left: 204px !important;" width="47" height="20"></canvas>
<figcaption spellcheck="false" data-lt-tmp-id="lt-335878" data-gramm="false">Credit: Meta</figcaption>
</figure>
<figure><img src="https://about.fb.com/wp-content/uploads/2024/04/04_Ask_Carousel-1.jpg?fit=1920%2C1672" alt="Image showing a woman wearing Ray-Ban Meta smart glasses using Meta AI feature" width="500"><canvas style="display: none; top: 2px !important; left: 202px !important;" width="46" height="20"></canvas>
<figcaption spellcheck="false" data-lt-tmp-id="lt-413405" data-gramm="false">Credit: Meta&nbsp;</figcaption>
</figure>
<p>&nbsp; Learn <a href="https://about.fb.com/news/2024/04/new-ray-ban-meta-smart-glasses-styles-and-meta-ai-updates/">more.</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>

Meta just patented a new use case for AI 

Meta's AI 

<p>In the ever-evolving landscape of cryptocurrency and social media, innovative platforms emerge to bridge the gap between creators and their audiences, offering new avenues for expression and earning opportunities. One such platform is Drakula, a video-centric social network that has captured the imagination of users in the crypto community and beyond.</p>
<p>The story behind <a href="https://drakula.app/profile"><strong>Drakula </strong></a>is as fascinating as the platform itself. It all began with Alex, a crypto enthusiast hailing from France, who embarked on a journey into the world of Ethereum back in 2019. Despite lacking a substantial network in the tech industry, Alex's passion for social media and crypto led him to explore consumer-facing use cases within the Ethereum community.&nbsp;</p>
<h2>Web3 communities exploded during the pandemic.</h2>
<p>During the challenging times of the COVID-19 pandemic, Alex made waves with the creation of the Alex token, a cryptocurrency he launched to crowdfund his move to San Francisco. This bold move not only garnered attention but also provided the impetus for Alex to pursue his entrepreneurial dreams. Armed with determination and a knack for combining social media with crypto, Alex ventured into the realm of digital art platforms before eventually finding his calling with Drakula.</p>
<h2>Now, Drakula is giving away $1M to the next gen of Web3 creators.</h2>
<p>Drakula began as a digital art platform akin to Instagram, but quickly evolved into a video-centric social network. Its journey was marked by highs and lows, including successful fundraising rounds and navigating the challenges of a bear market in the crypto space. However, with resilience and adaptability, Alex and his team pivoted towards Drakula, capitalizing on its potential as a video app powered by Farcaster on Base.&nbsp;</p>
<figure><img src="https://pbs.twimg.com/media/GK1HkodbIAcayDj?format=jpg&amp;name=medium" alt="Image" width="500">
<figcaption spellcheck="false" data-lt-tmp-id="lt-152851" data-gramm="false"><a href="https://paragraph.xyz/@drakula.app/drakula-degen-onchain-creator-fund">Learn more</a></figcaption>
</figure>
<p>Central to Drakula's vision is the empowerment of creators. Unlike traditional social media platforms, Drakula offers creators the opportunity to monetize their content through innovative mechanisms such as creator tokens and the <a href="https://paragraph.xyz/@drakula.app/drakula-degen-onchain-creator-fund" target="_blank" rel="noopener">OnChain Creator Fund.</a> This democratization of earning opportunities is a game-changer, enabling creators to thrive financially while engaging with their audience.</p>
<p>The Drakula community is vibrant and diverse, comprising tech enthusiasts, musicians, artists, and content creators from various backgrounds. With a focus on fostering niche communities and niche content, Drakula provides a platform where creators can connect with like-minded individuals and explore their passions freely.</p>
<h2>And this is just the beginning of brand deals and creator monetization.&nbsp;</h2>
<p>Looking ahead, Alex envisions Drakula becoming the go-to destination for video-centric social networking, with a user base reaching the billions. He emphasizes the importance of mobile accessibility and identity verification in combating spam and making social media more inclusive and affordable for all.</p>
<p>As Drakula continues to evolve and innovate, it stands as a testament to the transformative power of crypto-driven social platforms. By empowering creators and fostering community engagement, Drakula paves the way for a new era of decentralized social networking, where creativity thrives and everyone has the opportunity to shine.</p>
<h2>Check out more of VioletVerse's Web3 social coverage:</h2>
<ul>
<li><a href="/lenster-try-this-crypto-friendly-social-media-lenster-7DdYZglQYV">Lens Creator Lab: An Overview of Notes and Action Items</a></li>
<li><a href="/will-frames-on-farcaster-change-social-media-9Zz-3w2GUP">Will Frames on Farcaster Change The Vibe Of Social Media?</a>
<div>&nbsp;</div>
</li>
</ul>

The newest Web3 video app platform paying creators $$$ to post!

Q&A with $Alex Masmej: Drakula's $1M Creator Fund 

<p>Imagine playing a game with the entire internet as your playground, vying for victory. This is precisely the scenario the team at <a href="https://www.cryptothegame.com/" target="_blank" rel="noopener">Crypto The Game</a> has orchestrated, rallying 800 players to compete for a total prize pool of 80ETH (equivalent to over $250K USD). Following a triumphant inaugural season, Crypto the Game (CTG) returns for another riveting 10-day stint, promising surprises, strategies, and camaraderie among tech-savvy crypto enthusiasts. The web3 creator says that he&nbsp; "started his career in TV. " I've just been a huge fan of live TV, reality competitions, and game shows, my entire life. I grew up an obsessive Survivor fan, you know, always wanted to be on the show. And I think it's just like one of those things where I always wanted to play a version of it online with my friends," says Abruscato.&nbsp;</p>
<h2>At the pinnacle of the action, Melissa chats with <a href="https://twitter.com/DylanAbruscato" target="_blank" rel="noopener">Dylan Abruscato,</a> one of the masterminds behind Crypto the Game.</h2>
<p>CTG stands as a massive internet survivor game, where participants mint NFTs for entry, engage in challenges for immunity, strategically vote to eliminate rivals, as well as encounter a myriad of unexpected twists. Though players are randomly assigned to teams, only one lucky king or queen will win it all, and the funds are transferred to one crypto address.&nbsp;</p>
<p>&nbsp;In season 2, 800 individuals have minted tokens, poised to battle it out for the ultimate crypto prize over 10 intense days. At the time of this interview, we were just finishing day 5, and tension was high due to all types of problems in the "cabals," the decentralized groups formed in efforts to stay in the game and scheme immunity.&nbsp;</p>
<h2>Crypto the Game has been years in the making.&nbsp;</h2>
<p>Dylan has been dreaming about creating his own reality game since playing Survivor Ultimate on CD-ROM. Today, the ex-Uber and Postmates startup builder has managed to build a game with a robust business model.&nbsp;</p>
<p>Our conversation delves into various topics, ranging from strategic gameplay to the genesis of this groundbreaking endeavor, sparking one of the most significant conversations in the crypto sphere to date. And on a lighter note, when asked about his favorite reality TV personality, Dylan confesses admiration for Kris Jenner. &nbsp; "I kind of assumed that in a show in a game like Squid Game or Survivor or Hunger Games, it would be very ruthless, like everyone would just like be backstabbing each other and like it'd be very cutthroat. But it's turning out to be like a very wholesome game," Abruscato reflects.&nbsp;</p>
<h2>The game attracted 800 players and even more of onlookers, as the social components earned millions of views, impressions and earned media.</h2>
<p>In a landscape where traditional entertainment mediums are growing stale, the girlies and bros crave drama and challenge. CTG fulfills these desires. The game encourages active problem-solving and social skills, with puzzles hidden across the internet and challenges that require varied abilities, like data science to community building to keep the vibes peaceful. &nbsp;Roughly 10-15% of the players are new to crypto, with the rest being more seasoned online folks, demonstrating the game's appeal across different interest groups.&nbsp;</p>
<p>Would you dare to play this game with your colleagues, knowing that your fate rests in their hands, subject to the whims of a democratic vote?</p>
<p>Follow <a href="https://open.spotify.com/episode/1F6f4Mj4S1eiXniXOXChMt">Boys Club companion podcast </a>for a daily play-by-play on what's going on in the community.</p>

Chat, please welcome Dylan Abruscato

Q&A with Crypto the Game: A Fusion of Reality TV, Crypto, and NFTs

<p>Google had a massive shift to its algorithm in the last month and in less than 50 days everything will change in the world of SEO. Many websites that were affected had poor user experiences. For years, a lot of people have been trying to game the system and rank their site with a lot of low, unoriginal poor content. As generative search becomes king in content strategy, category websites like travel and recipe-based websites littered with ads could become obsolete.&nbsp; This is why the SEO industry is changing and has propelled Google to debut the Search Generative Engine.</p>
<p>First of all, Google is finally cracking down on spammy content and its solution is Search Generative Optimization.&nbsp; If you're sick of Google searches rendering a bunch of spam and AI-written content, then this could benefit niche brands who invest time in design and quality. With the recent upgrades in Search, Marketing professionals will need to level up their expertise and offerings. On <a href="https://www.reddit.com/r/SEO/" target="_blank" rel="noopener">Reddit, a</a> lot of people who specialize in SEO are even questioning their job stability and contemplating changing careers.&nbsp;</p>
<p>According to <a href="https://www.insightpartners.com/ideas/generative-ai-seo-zero-click-searches/" target="_blank" rel="noopener">Insight Partners</a>:</p>
<blockquote>GenAI will have a transformative effect on users&rsquo; search experience, and there will be myriad second-order impacts of that change in the scaleup ecosystem. Web traffic to companies could fall significantly, and GTM motions will be shaken up. New Google Labs experiments indicate the direction Google is moving, and we think it&rsquo;s a bellwether for how search overall is evolving towards more zero-click searches.</blockquote>
<h3><strong>What will brand positioning be like with generative search optimization?</strong></h3>
<p>The generative experience will be led by human prompts, or questions users will be able to ask to get the results they are looking for in a more cohesive package. That means brands that are used to organic website positioning will be pushed further down the page if the provided prompt has nothing to do with your brand.&nbsp; There will be more paid sponsorship opportunities for brands who wish to have product placements front in center. Basically, the user design mechanics will be challenged.&nbsp;</p>
<figure><img src="https://www.insightpartners.com/wp-content/uploads/2023/09/search-generative-experience-in-google.png" width="600">
<figcaption spellcheck="false" data-lt-tmp-id="lt-381847" data-gramm="false">Screenshot by Insight Partners</figcaption>
</figure>
<h3>In terms of products, links and other product placements will be prioritized.</h3>
<p>The new generative AI search experience will look like the below diagram, according to <a href="https://www.insightpartners.com/ideas/generative-ai-seo-zero-click-searches/" target="_blank" rel="noopener">Insight Partners</a>, which explains how Google search is set up on the right, and how it will look when GEO is active on the left.&nbsp;</p>
<figure><img src="https://www.insightpartners.com/wp-content/uploads/2023/09/google-SERP-with-search-generative-experience.png" alt="Google SERP with search generative experience" width="600">
<figcaption spellcheck="false" data-lt-tmp-id="lt-911838" data-gramm="false">Screenshot by Insight Partners</figcaption>
</figure>
<h3>In the new Generative Search experience, you&rsquo;ll notice a "corroborative" approach to how its AI generative results are rendered from user to user.&nbsp;</h3>
<p>Blogging will get harder. If Marketers rely on organic search traffic, your brand is about to have a huge awakening in what it means to be on the front page of Google.</p>
<p>To roll with the tide, brand mentions and links from authoritative publications will be prioritized with its AI generative results and earned and paid media or press will become incredibly valuable. If your brand lacks press mentions, this will make it harder to be rendered in a generative AI search response.&nbsp;&nbsp;</p>
<p><strong>Here are some tips on how to navigate content strategy with Search Generative Engine:</strong></p>
<ol>
<li>Brands and publishers are going to rely more heavily on social platforms for organic traffic so choose your content and captions wisely. If you've never explored microblogging on TikTok or Instagram, it may be a great to start if you know you can't compete with competitors who will have bigger budgets to pay for Google's new Generative Search Placements.</li>
<li>&nbsp;Prioritizing good press in outlets will be Paramount to even having the chance to be rendered in a Generative search response. If someone writes a prompt about, "Top restaurants to eat at on vacation in Cabo,"&nbsp; to be mentioned in the response, your brand will have to be mentioned in an authoritative source across the web.</li>
<li>Find articles or listicles across the web and figure out how to align and leverage their coverage with your brand. It&rsquo;s inevitable that your website traffic will decrease, especially if you rely on organic search traffic. Strategizing ways to still play the generative search game will at least keep you relevant.&nbsp;</li>
<li>To future-proof your business, priority creative assets will be long-form videos since this will be the last thing people or generative AI can copy. By releasing 3-10 minute video clips in horizontal format, this will be a sure way to stand out regarding searchable content.&nbsp;</li>
</ol>
<p>One caveat to note and consider is that there's no framework as yet, so the above is trial and error. Plus, the strategic approach could vary with other search engines. There are even lengthy <a href="https://arxiv.org/pdf/2311.09735.pdf" target="_blank" rel="noopener">research papers like this</a> to mitigate future problems. But as of late, we're all navigating this dark forest of algorithms together!</p>
<p>According to <a href="https://arxiv.org/pdf/2311.09735.pdf" target="_blank" rel="noopener">GEO: Generative Engine Optimization</a> by The Allen Institute of AI in New Delhi:</p>
<blockquote>The usefulness of generative engines for both their developers and users is evident &ndash; users can access information faster and more accurately, while developers can craft precise and personalized responses, both to improve user satisfaction and revenue. However, generative engines put the third stakeholder &ndash; website and content creators &ndash; at a disadvantage. Generative Engines, in contrast to traditional search engines, remove the need to navigate to websites by directly providing a precise and comprehensive response, which can lead to a drop in organic traffic to websites and severely impact their visibility. With several millions of small businesses and individuals relying on online traffic and visibility for their livelihood, generative engines will significantly disrupt the creator economy. Further, the black-box and proprietary nature of generative engines makes it prohibitively difficult for content creators to control and understand how their content is ingested and portrayed by generative engines.&nbsp;</blockquote>
<p>In conclusion, this is just the beginning of generative AI search engines and this new chapter in digital content strategy. Brands must adapt their approach to ensure visibility in this quickly changing landscape. By leveraging social platforms, cultivating mentions in authoritative sources, and aligning with existing web content through long form videos, brands can navigate the evolving terrain of organic traffic optimization.</p>
<p><em>Header Photo by&nbsp;<a href="https://unsplash.com/@ademay?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash">Adem AY</a> on <a href="https://unsplash.com/photos/white-and-pink-digital-device-Tk9m_HP4rgQ?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash">Unsplash</a></em></p>
<h3>Read more AI content on Violet Verse&nbsp;</h3>
<p><a href="/trend-report-blockchain-empower-ais-journey-czI9YwU8YP">Trend Report: How Blockchain Empowers AI&nbsp;</a></p>
<div>
<p><a href="/openai-shakes-up-ai-industry-with-launch-of-gpt-4-turbo-at-a-fraction-of-the-price-h9xuH_r_re" target="_blank" rel="noopener">OpenAI Shakes Up AI Industry with Launch of GPT-4 Turbo at a Fraction of the Price</a></p>
<div>
<p><a href="/dreaming-with-ai-composing-clement-prompts-for-neural-networks-ZfDVqocUlU" target="_blank" rel="noopener">Dreaming with AI: Composing Clement Prompts for Neural Networks</a></p>
</div>
<div>&nbsp;</div>
</div>
<div>&nbsp;</div>
<p>&nbsp;</p>
<p>&nbsp;</p>

If you're worried about organic traffic and driving engagement to your website, you're going to want to pay attention to 
Generative Search Optimization or Generative Engine Optimization... also known as #GEO. 

Google's New AI Search Engine Will Change Organic Website Traffic Forever

<p>Like someone who is good at leading teams and communicating, I pinged my former collaborator of my software during a meeting. During pre-ship stages, it's all hands on deck.&nbsp; It was the summer I had just secured non-dilutive funding to build app and looked to my network to help me execute.</p>
<p>"I have dinner plans. Can we cut the meeting short?" they responded.</p>
<p>We were in Valencia, Spain, for a week before heading to Eth Paris. The team I had assembled was located in Pacific and East Coast time zones, so rescheduling wasn&rsquo;t an option. The dapp was scheduled to deploy in less than six weeks, and we simply didn&rsquo;t have time to reschedule.</p>
<p>This was one of the many times I contemplated whom I had chosen to partner with in building a blockchain application. As a first-time founder of software, I had no idea what I was doing or how to lead both an engineering and creative team. It was something I was learning on the job.</p>
<figure><img src="https://i.pinimg.com/originals/47/04/d1/4704d1451d25f48c4ba8694adc3bb4e6.jpg" width="500">
<figcaption>Attempting to code&nbsp;</figcaption>
</figure>
<p>As we approach the bull market of 2024, money will flow. Currently, there are over $100 million in grants from blockchain ecosystems, calling for both new and seasoned builders to submit proposals for consumer-friendly applications and tools to propel their ecosystems into mass adoption. There will be new products with non-dilute startup investment capital of upwards of $100K. New teams will form, and one thing is for sure: partnering with the right people will make or break your decentralized application.</p>
<p>When I received my own round of non-dilutive capital, it was career-changing. Suddenly, I had a token grant worth almost $100K, responsibility for milestones, and a lot of riding on me as a Black female founder. Naturally, I looked to my network and close friends in the industry for help in building what I had pitched to an ecosystem that was expecting value in return for their investment.</p>
<p>The biggest lesson I learned from building Violet Verse is that partnerships are crucial, and finding the right <strong>people </strong>in the early stages of building your blockchain tools <strong>is paramount.</strong> At the time of building VV from scratch, I was eager and overly generous, and consequently, I didn&rsquo;t set clear boundaries with my chosen team. As time passed in the project, my personal and business values were tested.</p>
<p>"I thought you were going to give me equity," my ex-colleague said to me after a summer of under performance from my perspective.&nbsp;</p>
<p>Perhaps the best thing decision I made was to not jump to give out equity before the project was complete. To be clear, everyone got paid in full and were encouraged to share ideas. I didn't really get any good value except ideas on how to cut corners. As a founder, you want to maximize your budget, your resources, and your time. I think people got me fucked up because they under-estimated the power of the product.</p>
<p>I'd been working on VV from the <a href="https://www.hypeinnovation.com/blog/inside-out-versus-outside-in-which-is-better-for-your-business" target="_blank" rel="noopener">"outside in" </a>- after work hours, on my off days, and after 5pm. What I wasn't prepared for was how early I was in building custom blockchain software for the media industry and the years of adoption it is taking to at least get people on the same page. This post is for new founders who are excited about the opportunities that come with grant funding, but is also a cautionary tale about finding the right balance between work and play. As innovators, we are fortunate to be part of an industry that rewards innovation and participation, but we must also be mindful of the business ethics that are the pillars of successful partnerships.</p>
<h3>Here are four values I wish I had considered before founding Violet Verse:</h3>
<p>1. Consistency: Violet Verse would not be where it is without my dedication. However, there were a few people who had been part of the project since 2022&mdash;developers who helped write the code and contributors who submitted articles and edited high-quality videos. While many people are motivated by money, I believe that the early stages of a blockchain software project are about navigating the dark forest. As a bootstrapped startup, it was hard for me to keep up with paying people who were only here for a good time, not a long time. It was challenging to pay people on an hourly basis when troubleshooting new technology. As a developer, it can get lonely, and people will come and go, but the consistent vision holder will push the product forward.</p>
<p>2. Accountability: There were team members who lacked accountability and were not willing to compromise. To own up to your mistakes and shortcomings is what makes someone a better team member and also moves the company culture forward. Go to business cons</p>
<p>3. Trustworthiness: This one goes without saying that if you have to look at your co-workers sideways, there is absolutely no trust in the team or the product. Building a product with trust means that you rely on each other to solve hard problems and get things done. I remember laying out the vision of Violet Verse for my team, and the technical part was a very gray area. The person I hired was only familiar with solidity, and cadence as a smart contract language was still very foreign. I had to trust that the development team I assembled had all they needed to learn the right commands and actions to get the task done. My priority was connecting my team to the appropriate channels to mitigate any problems along the way. Your team will lose trust in you when you're not consistent, you're rude when giving directives, your tone sucks and it's not positive. They will also lose trust when they aren't fairly compensated.&nbsp;</p>
<p>4. Communication: Which leads me to my next point in managing communications, tone of voice and nurturing relationships as a new founder. This is supposed to be the easiest to achieve but in a media business, but it's far from the truth. The end goal is that everyone will communicate on the same wave length. They will use Discord for check-ins, they'll express their annoyances before they turn into bigger issues, and the company vibe will allow for an open floor to express their concerns. But in the age of TikTok, this is rarely the case. As a leader, you have to establish the bar. You have to be vulnerable enough to communicate when you're wrong, or pump the brakes when the team is not aligned. I wish I would have established a roadmap that was based on what was actually in the company's bank account, instead of paying people at the top of the budget without no plan to how the business was going to make money. I wish I could have asked the team that I recruited what their ultimate goals were, instead of using them for one-off projects.</p>
<p>I digress... Everything is a healing journey; business is not supposed to be perfect. You'll learn from your mistakes, whether it's a hard launch or soft landing. In retrospect, I would have probably not hired my friends. And moving forward, I probably will stick to reviewing resumes and proposals before asking people their rates. Moving forward, I've definitely spent a huge portion of my product development process going over the business strategy.</p>
<p>We're still building and growing. We're still refining the software and adding the latest code to the ecosystem. What counts is the steps taken daily to make it better. Even if the team members you started are now ghosts in your Notion pages, at least you tried. Just keep growing and moving the technology forward. Something good will happen... at least that's what I tell myself.&nbsp;</p>
<p>What are your partnership boundaries?&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>

"Hey, are you joining Zoom for our weekly team meeting?"

Navigating the Blockchain Jungle: Lessons Learned as a First-Time Founder

<p>Looking to spark a conversation with a fellow traveler during your airport layover or flight? Look no further than pulling out a book on Bitcoin or crypto With its prominence in the news and its relevance to anyone considering financial matters and investments, it's a surefire conversation starter.</p>
<p>As we gear up for the 2024 bull market, there's been a surge of Web3 business books hitting the shelves. Here's what we recommend diving into to enhance your expertise and perhaps ignite your passion for crypto.</p>
<p><a href="https://www.amazon.com/Read-Write-Own-Building-Internet/dp/0593731387"><strong>"Read Write Own" by Chris Dixon</strong></a>- For starters, this book launched a "Barbie-inspired" book tour, courtesy of the prominent a16z investor who hosted parties spanning from New York to Silicon Valley. Arguably, it stands as the quintessential read for delving into the world of Web3 and the future of content.&nbsp;</p>
<p><a href="https://www.amazon.com/Web3-Marketing-Handbook-Internet-Revolution/dp/1394171951"><strong>"Web3 Marketing: A Handbook for the Next Internet Revolution" by Amanda Cassatt"</strong> </a>- Modern marketing demands staying ahead of trends and taking risks when launching campaigns. In the crypto realm, outdated tactics are unlikely to make a significant impact. This handbook, penned by the first Marketer of ConsenSys, a subsidiary brand of Ethereum, serves as an invaluable guide.</p>
<p><strong><a href="https://www.amazon.com/Everything-Token-NFTs-Transform-Create/dp/0593545109" target="_blank" rel="noopener">"The Everything Token" by Steve and Scott"</a> </strong>- If you've already embarked on your crypto journey or have little interest in marketing, this book is sure to captivate you. The authors, not only Twitter Spaces ambassadors but also well-versed in crypto coins, provide insights that will enhance your trading strategy and prompt reconsideration before investing in another "shitcoin."</p>
<p>What books are you stowing in your carry-on for your next flight or beach getaway? Business books have become the new self-help guides, offering insights and strategies to navigate the ever-evolving world of finance and technology. Let us know which one we should provide the TL:DR.&nbsp;</p>
<p>&nbsp;</p>

Web3 books to read that will define the narrative for the next billion users.

3 New Crypto Books To Read This Spring

<p>Maggi Simpkin, a seasoned connoisseur of stunning jewelry displays, boasts a resum&eacute; that includes the listing of a million-dollar ring at Sotheby&rsquo;s, as detailed in a report by <a href="https://www.jckonline.com/editorial-article/maggi-simpkins-million-dollar-ring/" target="_blank" rel="noopener">JCK Online</a>. Continuing her narrative of design excellence, Simpkin has once again captured attention with her latest creation: an interpretation of Bose headphones into new ear cuffs.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://lh7-us.googleusercontent.com/wmvOk_Wkxc23LH3haWpEyBjNYjTbWNsuArD5sWiyLlnebOLSA9nLWZonTQW2FRiwtZoReWaUVO8PcjadOM8GyDaOgH6wUg-pukZ-zha7A0oNmDbBNMZwNT-HNyQw6YxaVdpVn7V9QIR9gWC59IXAyGo" width="500"></p>
<p>In the ongoing competition between Bose and Apple, the former is making bold strides. Simpkins' custom pair of 14k yellow gold Bose Ultra Open Earbuds showcases the convergence of fashion and technology, a realm she is renowned for mastering. Not to mention, the arrangement of diamonds are <em>chef's kiss</em> gorgeous.&nbsp;</p>
<h3>Bose is coming for Apple's fashion girlies.&nbsp;</h3>
<p>According to the Bose product site, these earbuds (<a href="https://www.bose.com/p/earbuds/bose-quietcomfort-ultra-earbuds/QCUE-HEADPHONEIN.html?dwvar_QCUE-HEADPHONEIN_color=MOONSTONE%20BLUE&amp;quantity=1" target="_blank" rel="noopener">$299)</a> offer breakthrough spatialized audio, promising a more immersive listening experience that transcends conventional boundaries. With world-class noise cancellation and personalized sound optimization, coupled with a design that prioritizes comfort, Bose aims to redefine the auditory landscape.</p>
<p>Sharing her excitement on Instagram, the designer unveiled her collaboration with Bose, showcasing the custom earbuds worn by the radiant Kenzie at the Billboard Women In Music red carpet event. Simpkins' post included a montage of photos, featuring sketches of her fashion-tech design, the elegant model adorned with the creation, and detailed shots of the product itself.</p>
<blockquote>&ldquo;So excited to finally share these custom earbuds I created in collaboration with&nbsp;<a href="https://www.instagram.com/bose/">@bose</a>&nbsp;for the&nbsp;<a href="https://www.instagram.com/billboard/">@billboard</a>&nbsp;Women In Music red carpet- worn by the beautiful&nbsp;<a href="https://www.instagram.com/kenzie/">@kenzie</a>,&rdquo; the designer wrote on her personal Instagram page.</blockquote>
<p>She posted a montage of photos, including sketches of her fashion tech design, the beautiful model who got to wear it during the <a href="https://www.billboard.com/music/music-news/maggi-simpkins-custom-bose-ear-buds-for-kenzie-ziegler-1235633488/" target="_blank" rel="noopener">Billboard Women in Music awards</a>, as well as closer looks at the product.</p>
<blockquote>&ldquo;I replaced the original plate with a solid gold plate and designed diamond clusters inspired by some of my favorite signature motifs.&rdquo;</blockquote>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://lh7-us.googleusercontent.com/6F3DPaOXhmFuDnu8huF-B0TUvJ2Ez9myaKa6o6ovtSu8Ox_gV9slWI0tFdbT4a5Eeh78sR6wOogghdMYgWvloSDOsIeEq6lfv349wrSwlvX1-e_9DmxGUQnP3gsfaWdXfi3oynObfuKP312gXlESAI4" width="500"></p>
<p>Simpkins' ingenuity shines through in her customization of the earbuds, where she replaced the original plate with one crafted from solid gold, adorned with diamond clusters inspired by her signature motifs. The result is a blend of sophistication and innovation, elevating the earbuds beyond mere accessories to coveted fashion statements.</p>
<h3>New versions of the earbuds could include interchangeable magnetic designs, similar to how Apple's earpods opened up a custom product for retail designers can remix.</h3>
<p>Looking ahead, what would really enhance the earbuds is a magnetic feature enabling interchangeable jewelry to be seamlessly incorporated. This design aesthetic could allow wearers to tailor their accessories to match their outfit&rsquo;s aesthetic. This concept not only enhances the functionality of the earbuds but also introduces a new dimension of versatility and personalization.</p>
<figure><img style="display: block; margin-left: auto; margin-right: auto;" src="https://assets.bosecreative.com/transform/3b7371d3-e928-45bb-a627-c1f85eeeb468/03_QCUEBLE24_MoonstoneBlue_GALLERY?quality=100&amp;io=width:816,height:667,transform:fit&amp;io=width:816,height:667,transform:fit" alt="Bose QuietComfort Ultra Earbuds tdt" width="500">
<figcaption spellcheck="false" data-lt-tmp-id="lt-415576" data-gramm="false">Credit: Bose.com</figcaption>
</figure>
<p>As the intersection of fashion and technology continues to evolve, fearless designers like Maggi Simpkins pave the way for groundbreaking creations that defy convention. With her unparalleled ability to fuse luxury and innovation, Simpkins' collaboration with Bose exemplifies the limitless potential of wearable tech in shaping the future of style.</p>
<p>Even though Simpkins' custom earpods are one-of-a-kind and currently not for sale, Bose new model earpods are for sale. Are you buying a pair?&nbsp;</p>
<p>&nbsp;</p>

Are we witnessing tech and jewelry merge? 

On Our Wish List: Maggi Simpkins x Bose Yellow Gold and Diamond Earbuds 

<p>Fashion, and how we experience it, is changing before our very eyes. Soon, we'll be collectors of tangible and intangible valuable goods that will become our digital identity.&nbsp;</p>
<figure><img src="https://imgs.search.brave.com/oJGUR3LMmMyXThmOLY2xF8m5HowbJjxmuB_M5PLjhMs/rs:fit:860:0:0/g:ce/aHR0cHM6Ly93d2Qu/Y29tL3dwLWNvbnRl/bnQvdXBsb2Fkcy8y/MDI0LzAzL1BSX2tl/eVZpc3VhbF9sYW5k/c2NhcGUuanBnP3c9/MTAwMCZoPTU2MyZj/cm9wPTE" alt="Maison Margiela's virtual Tabi boot, the MetaTabi NFT Aura Blockchain" width="500"><canvas style="display: none; top: 2px !important; left: 164px !important;" width="200" height="20"></canvas>
<figcaption spellcheck="false" data-lt-tmp-id="lt-395957" data-gramm="false">The Fabricant / Maison Margiela&nbsp;</figcaption>
</figure>
<p><a href="https://www.maisonmargiela.com/en-us/">Maison Margiela</a> stands as a leader of innovation on and off the runway, and now the brand is taking Web3 by storm!&nbsp; With the launch of their newest digital fashion collection, the MetaTABI, the Parisian fashion house takes a bold step into the metaverse, exploring a new layer of sartorial expression and technological integration.</p>
<p>In partnership with <a href="https://www.thefabricant.com/collection/maison-margiela-metatabi" target="_blank" rel="noopener">The Fabricant</a>, the MetaTABI Collection offers a tantalizing glimpse into the future of fashion and how customers will be able to express themselves in the digital space. Through the lens of augmented reality (AR) and gaming integrations, MetaTabi collectors will be treated to a virtual realm where style knows no bounds.</p>
<h3>The MetaTabi AR Boot is an NFT that will live on the blockchain</h3>
<p>At the heart of this groundbreaking collection lies the MetaTABI NFT, a digital token representing not just a piece of art, but a key to Maison Margiela's future endeavors in the digital space. Holders of the MetaTABI NFT gain exclusive access to the Maison's upcoming projects, positioning them at the forefront of fashion's digital evolution.</p>
<p>Created with The Fabricant and Flow blockchain, the MetaTABI Boot emerges as a testament to the fusion of traditional craftsmanship and cutting-edge innovation. Meticulously designed for the digital realm, this avant-garde footwear transcends the boundaries of physicality, offering wearers a unique and immersive experience.</p>
<h3>Why should you collect?</h3>
<p>What sets the MetaTABI apart is its seamless integration of the digital and physical worlds. Owners of this coveted piece have the opportunity to redeem limited edition physical items, bridging the gap between the virtual and the tangible. From custom-made Maison Margiela Tabi boots to luxurious leather wallets, each piece is a testament to Maison Margiela's commitment to craftsmanship and creativity.</p>
<p>Scheduled for release in March 2024, the MetaTABI Collection marks yet another milestone in Maison Margiela's exploration of digital technologies. With its immersive AR experiences, gaming wearables, and exclusive community events, the MetaTABI promises to captivate fashion enthusiasts and technophiles alike.</p>
<p>But beyond its aesthetic appeal, the MetaTABI represents a paradigm shift in the way we perceive and interact with fashion. It challenges us to rethink traditional notions of style and self-expression, inviting us to embrace a future where creativity knows no bounds.</p>
<h3>This isn't the first time Maison Margiela explored the metaverse, they also launched a bingo game on-chain.&nbsp;</h3>
<p>Maison Margiela has been setting trends and the tech girlies are official gagged. The brand continuously reminds us of the transformative power of beauty, tech and determination. Last year, the brand embedded its numerical DNA on chain, with an on-chain bingo of sorts, that invited fans and interested crypto enthusiasts to collect numbers. <a href="/from-runway-mastery-to-blockchain-bingo-maison-margielas-unrivaled-influence-in-couture-and-innovation-nB2NYkosOI">The VioletVerse wrote about it here</a>. Collectors of this drop will also gain access to</p>
<p>As the Web3, narrative shifts in fashion, the MetaTABI Collection serves as a beacon of hope and inspiration, guiding us towards a future where creativity knows no bounds. And as we step into this brave new world, Maison Margiela stands at the forefront, leading the charge towards a more inclusive, immersive, and infinitely creative future.</p>
<p>The collection will be sold in USD and digital currencies. Sign up here or join the <a href="https://discord.com/invite/BVX">brand's Discord.</a></p>
<p>Read more about <a href="https://www.thefabricant.com/collection/maison-margiela-metatabi">Maison Margiela's Web3 plans</a> on <a href="/glass-skin-products-skyrocketed-by-202-globally-in-the-past-five-years-WSufoaGpT8">VioletVerse here</a>.</p>
<p>&nbsp;</p>

Maison Margiela's bold step into Web3

Maison Margiela Launches MetaTABI Collection and Web3 Roadmap

<p>It's been a while since I ventured into the world of online dating. I&nbsp;wrote my first essay about dating in London almost ten years ago, when Tinder was still less than a million users. Now, Tinder is known for the hookup app. Needless to say, I stopped using dating apps when Raya kept matching me with the same guys who wouldn't respond and was based 3,000 miles away.&nbsp;</p>
<p><strong>Lost in Algorithms</strong></p>
<p>It was the summer of 2022, and I was gallivanting around Europe so much that when I settled back down in my home city, the algorithm had my profile stuck in Corsica.&nbsp;</p>
<p><strong>A Peek at Raya</strong></p>
<p>Then recently, I decided to re-download Raya, a private online dating app that requires you to be recommended, to see if I still had access to the community of A-list daters. Turns out, I do. But when I saw it now costs $50 a month to access a better selection of daters, I quickly abandoned any thought to a date.&nbsp;</p>
<p><strong>Is Online Dating Culture Dying?</strong></p>
<p>I digress, is online dating culture dying? All I hear are horrible hookup stories about subpar dates gone wrong!&nbsp;</p>
<p><strong>The Enigma of Dating Dynamics</strong></p>
<p>My friend Michael* and I often talk about dating, and unlike him, I'm not a rich tall white man. He is charming, in shape, and a catch to many women, and he flaunts it in my face about how many women ask to pleasure him. Unknowing to me, he has the choice to accept or decline. He spends his time snowboarding and has an apartment with a view overlooking downtown Manhattan, which he pays $4,500 a month for. What's wrong with him, you may ask, since he is not married and just turned 40? He works in crypto and is a recovering alcoholic. I'm assuming he dates immature girls who can't handle someone who is high up in his career. We often flirt in person, but if you've read this piece before, it doesn't end well.&nbsp;</p>
<p><strong>Navigating Financial Dynamics in Relationships</strong></p>
<p>The sprinkle sprinkle movement has infiltrated the tiktok girlies view on what their partners should be bringing to the table.&nbsp;You have to date on values and the money and flows, that's what someone told me. But these days, it seems like we're well on our way to a fifth wave feminism. Women want the soft life. Gen Z and millennials are realizing that the economy has gotten so bad, we can't afford $200 lashes and have reverted back to DIYing and drug store makeup. Even the marketing has changed. Hinge says the app was designed to be deleted, but they are clearly gatekeeping the hot sexy singles. What is it that makes us keep scrolling? According to research conducted by the PEW Institute,&nbsp;</p>
<p><strong>The Quirks of Dating Preferences</strong></p>
<p>The guy I'm dating thinks Kirkland is luxury, but his white tee shirts are from Nordstrom. That guy turned out to be a total criminal. Meanwhile, during a recent scroll through TikTok, a seemingly nice German Shepard style dude was reeling about how different the egg yolk color is on farm-raised eggs versus the cheaper cartoon. Are we living in a simulation, or am I too poor for that conversation?</p>

Revisiting the World of Online Dating

Is Dating App Culture Dying? 

<p>I am a voracious consumer of news, internet threads, celebrity TV, and crypto culture. It's never-ending, and now that we are on the precipice of our third bull run in history, a lot is going on in my corner of the Telegram chat world.</p>
<ol>
<li><span style="color: #000000;">In a decisive move, the US has placed 13 crypto firms on a&nbsp;</span><a href="https://society22pr.mxbanyan.com/6227cde7f6b2b1cf420868fb/l/Tir5f3BHkRfT5ZXbv?rn=&amp;re=ISbvNmLzVGdpJ3dsVWbAF2czlGbl1mI&amp;sc=false" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://society22pr.mxbanyan.com/6227cde7f6b2b1cf420868fb/l/Tir5f3BHkRfT5ZXbv?rn%3D%26re%3DISbvNmLzVGdpJ3dsVWbAF2czlGbl1mI%26sc%3Dfalse&amp;source=gmail&amp;ust=1711555784876000&amp;usg=AOvVaw24jslJjm-vJ37UW31Zizkn"><span style="color: #1155cc;">blacklist</span></a><span style="color: #000000;">&nbsp;for being tied to Russian crypto exchanges.</span></li>
<li>
<div><span style="color: #000000;">History&rsquo;s in the making as Bitcoin shatters expectations, soaring an astonishing&nbsp;</span><a href="https://society22pr.mxbanyan.com/6227cde7f6b2b1cf420868fb/l/beiUMzyrahjpiJQIR?rn=&amp;re=ISbvNmLzVGdpJ3dsVWbAF2czlGbl1mI&amp;sc=false" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://society22pr.mxbanyan.com/6227cde7f6b2b1cf420868fb/l/beiUMzyrahjpiJQIR?rn%3D%26re%3DISbvNmLzVGdpJ3dsVWbAF2czlGbl1mI%26sc%3Dfalse&amp;source=gmail&amp;ust=1711555784876000&amp;usg=AOvVaw1VN0eqqzHV_Hm76Vk1iKV-"><span style="color: #1155cc;">168%</span></a><span style="color: #000000;">&nbsp;over the past six months. Just yesterday morning, it surpassed the $70K mark, a figure that speaks volumes about its growing influence and potential.</span></div>
</li>
<li>
<p dir="ltr"><span style="color: #000000;">MyPrize, the latest entrant in the 'Crypto Casino' arena, has not only captured the imagination of investors but has also secured a jaw-dropping&nbsp;</span><a href="https://society22pr.mxbanyan.com/6227cde7f6b2b1cf420868fb/l/iqjOhVAWpXZ2NKp8u?rn=&amp;re=ISbvNmLzVGdpJ3dsVWbAF2czlGbl1mI&amp;sc=false" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://society22pr.mxbanyan.com/6227cde7f6b2b1cf420868fb/l/iqjOhVAWpXZ2NKp8u?rn%3D%26re%3DISbvNmLzVGdpJ3dsVWbAF2czlGbl1mI%26sc%3Dfalse&amp;source=gmail&amp;ust=1711555784876000&amp;usg=AOvVaw2T1AllCKt3GMCGfNv2ntqg"><span style="color: #1155cc;">$140M valuation</span></a><span style="color: #000000;">. This sparks an intriguing question: Is the world ready to embrace the fusion of cryptocurrency and online gaming? </span></p>
</li>
<li>
<p dir="ltr">Memecoin Mania - PORKS? Sexist and racist comments??&nbsp;</p>
</li>
</ol>

Welcome to my weekly brain dump 

Quarterly Trend Report 

Choosing MongoDB for Flexibility and Efficiency  

Part 1: Exploring the Database Structure of Violet Verse CMS  

<p>At the very last minute, I was tapped by my good friend Dani Osorio to MC one of the ETH Denver stages. Apparently, people were dropping like flies when they realized how much brainpower it takes to introduce crypto people and their tech voyager topics. My 4-hour shift was located on the Coral Stage, where I reported for official duty with a 56-year-young woman named Laura who usually works as an AV at the local Denver Pride Festival.&nbsp;</p>
<p>&ldquo;I have no idea what&rsquo;s going on and why there are so many men with no rings,&rdquo; she informed me when I asked her what she thought about ETH Denver. &ldquo;Since this is a crypto festival, they are probably wearing digital rings.&rdquo; I instantly thought about Reesa Teesa&rsquo;s trust but verified dating commandments.</p>
<h3>What I did the last two years at Eth Denver versus this year was similar.</h3>
<p>My role in ETH Denver for the last two years was sponsor and hackathon judge on behalf of a developer tool. This year, I was going to represent myself, and my projects, as per my GitHub repos. From the presentations of people I was tasked to announce, this was the year of truth and enlightenment. The official conference was themed, &ldquo;the Year of the Spork Whale,&rdquo; a fictitious representation of crypto. Spork because that&rsquo;s the digital coin currency of the ETH Denver, and Whale because it signifies the upcoming bull run. I&rsquo;m not sure if this is completely true, but the power of these types of conferences is that these events hold space for people who have an original idea or project. You can leverage whatever decentralized thoughts you have.</p>
<h3>My conference obsession started very early on in my career.</h3>
<p>I used to be obsessed with the concept of attending conferences and networking in my early 20s. I&rsquo;d apply to fashion conferences as a small freelance writer for The Examiner, Philadelphia region. It was a time when Instagram barely could accommodate videos, and I wasn&rsquo;t on the tech side of Twitter to understand the brevity of how your network is your networth. This is pretty much true in crypto because your success depends on who you know to get a job, who can vouch for you, and what meme-coins you decide to buy.</p>
<p>&nbsp;It was at a brunch when I discovered that a person I know bought a bitcoin a week when they were working as a barista at a coffee shop. These social events you get invited to are alpha sessions. Take notes because the token talk will be fast and web3 coded. I learned this very early on and have been grateful for the people who haven&rsquo;t led me astray.</p>
<h3>This year's energy was fueled by BTC hitting an ATH and setting off the bull market.</h3>
<p>The energy of Eth Denver 2024 was absolutely pure fire. 🔥There were more new projects in the space and there were some noticeably absent projects in the space like Harmony and Truffle. A project's presence at a crypto conference does not necessarily translate to how well they will do in the space. However, the awareness is crucial because more builders are entering willing to try any tool.&nbsp;</p>
<h3>Let's face it: Eth Denver activations are expensive. </h3>
<p>When you host intentional events to attract your target audience, your work will go along way when it comes to community building online. People will remember how you made them feel and be more likely to invest their time in getting to know your brand. Again, I learned this early on throwing and hosting events around the world, I have won over many super fan readers, contributors and supporters from my rooftop parties and panel discussions.&nbsp;</p>
<h3>Crypto runs off herd mentality and only the brave have authentic thoughts.</h3>
<p>It takes a lot of courage to have an original thought. Eth Denver may be a meeting of the minds, but the narratives were very familiar. We need crypto to be more approachable and cross-chain to onboard a billion users, but there&rsquo;s more to it than just some vague marketing copy.</p>
<h3>Here are 6 Trends For Builders According to Eth Denver that are supposed to be onboarding the next billion users to web3.</h3>
<ul>
<li><strong>Mobile Wallet Experiences</strong>: From <a href="https://beam.eco/">Beam.eco </a>to <a href="https://twitter.com/emiliemc/status/1766190758208721222">Base, </a>and Uniswap, there was an emphasis on quick ways to create noncustodial wallet experiences in 2 minutes or less for new users.&nbsp;</li>
<li><strong>Consumer goods on-chain</strong> - IYK and Base, both made a huge splash at the Denver &ldquo;shill village.&rdquo; They both had a scavenger hunt where users had to scan codes around the conference center in order to redeem merchandise.&nbsp; Beam.eco released a mobile wallet, and I was able to create a wallet in like 2 seconds. One of the brand ambassadors transferred me 21 USDC to get tacos at the food trucks outside the venue. With a QR code, the taco truck food merchant was able to receive the funds in less than 30 seconds.&nbsp;</li>
<li><strong>Memecoin Mania</strong> - <a href="https://coinmarketcap.com/dexscan/avalanche/0xa4f412e746f240760ecc007f212ae83ec5511b16/">Cockinu on AVAX </a>and <a href="https://www.zoomer.money/">Zoomer.Money,</a> and <a href="https://twitter.com/0xChristina/status/1765778212280234108">$bonsai </a>launched on Lens Protocol by airdropping top active social profiles.</li>
<li><strong>DePIN won the Web3 narrative:</strong> DePin stands for Decentralized physical infrastructure networks. It's giving real-world assets a blockchain infrastructure. For example, <a href="https://hellohelium.com/">Helium Mobile</a>, a $20 cell phone service, is the first to really experiment with this. By opting into this service, you earn tokens when people connect to your hotspot and at the same time help "kill dead zones." This solves the problem with cell outages as well because the mobile network is powered by blockchain.</li>
<li><strong>Culture Clubs</strong>: SHE.FI and BOYS CLUB continue to carry the inclusivity within crypto by providing safe spaces for women.&nbsp;</li>
<li><strong>Cool Merch</strong>: Lukso came through with the pink beams and hats, custom jackets for the team, and cute mugs and blankets for the Boys' Club community. Cube AI data team had iconic Stanley cups. Meanwhile, Polygon blockchain was giving out wellness bags featuring organic toothpaste and mouthwash for the developers who need it... I guess. ZKSync attracted a huge crowd of attendees hoping to get their hands on a sleek black sweatsuit and Flow blockchain hosted a hacker host and I got my hands one of their trendy flow hoodies in anticipation of the <a href="https://flow.com/upgrade/crescendo">Crescendo network upgrade.</a></li>
</ul>
<p>In conclusion, ETH Denver 2024 re-invigorated my passion for exploring the deep and overflowing landscape of cryptocurrency and blockchain technology. This past year has really taken a toll on my mental health, and I questioned if I should even be in this industry in the first place.&nbsp; I needed to meet up with like-minded individuals to rally, and as I talked to my crypto besties, they too felt the same way. It was nice to chat with innovative projects in the spirit of collaboration.</p>
<p>From unique mobile wallet experiences to participating in scavenger hunts on-chain, not to mention the rise of memecoin experiences, the conference highlighted key trends shaping the narratives of Web3. As we navigate this rapidly evolving space, it's clear that fostering inclusivity, accessibility, and cross-chain interoperability will be essential for driving widespread adoption.</p>
<p>&nbsp;</p>

Insights from ETH Denver 2024: Trends, Brand Tales, and Crypto Transformations



My 3rd ETH Denver Was A Meeting Of The Besties 

<p>It was all over my timeline the week of Valentine's Day when I finally clicked on Part 13 of Reesa Teesa dramatically recounting how her ex-husband spewed hundreds of lies to her over the course of their two-year relationship. From not showing proof of funds to playing arena football and claiming private citizen status, men in Atlanta are a different breed.</p>
<h3>I want to see London and Paris.</h3>
<p>Reesa Teesa said she failed to see the red flags and even has voice notes of her trying to make sense of it all. I think the obvious is that women who neglect their intuition will also learn the hard way, but your intuition will always be there when you need it.</p>
<h3>GRWM: "I'm going to do the best I can to go in order."</h3>
<p>These 10-minute videos were packed with anecdotes and dreams from the creator, who was vulnerable about her pain. There was no background music. The introduction starts out with a GRWM-style video, native to the platform, while outlining how the creator will not use real names and sarcasm. It appears as if she does it in one take. It will make you laugh, it will make you cry.</p>
<p>She created a playlist to help viewers follow along in her journey. There was no editing, barely a ring light. Just Reesa Teesa in the limelight. On the heels of TikTok losing access to all UMG music, many thought this would be the demise of the social platform which heavily relies on music for its virility. Then came Reesa Teesa's heartbreaking story of how her ex-husband, aka "the one," was lied to and cheated on by a "pathological liar." Not surprisingly, it's relatable.</p>
<h3><strong>How a 50-part 10-minute long video series changed the TikTok algorithm overnight.&nbsp;</strong></h3>
<p>Since the series published just a few days ago, the videos have already amassed over 100 million views on TikTok and even more repackaged clips across YouTube and IG! Meanwhile, Hilton, Delta, and even BMW have entered the chat offering free products and future opportunities.&nbsp;<br>&nbsp;</p>
<h3><br>The problem I have with TikTok paying creators is that they make it hard to get paid in the first place.</h3>
<p>Moreover, Reesa Teesa announced that she was not in the creator fund when she started recording the series. However, a few days in she joined but was quickly suspended from the creator fund for re-uploading videos and not following guidelines. It would be wise for TikTok to make it right by the creator and atleast give Reesa the flowers 💐 she deserves for helping to push their new long form feature forward! Either way, Reesa is a natural digital storyteller and with a bit of mentorship and resources, she will make a mark on any platform.<br><br></p>
<p>What do you think?&nbsp;</p>

How a 50-part 10-minute long video series changed the TikTok algorithm overnight. 

Who TF Did I Marry? By Reesa Teesa

<p>In the March 2024 issue of Vogue Magazine, there's a long overdue profile about the man, myth and legend John Galliano, who is back at the helm of Maison Margiela. The essay details the story about how Galliano was essentially canceled for spewing hateful anti-Semitic marks at a popular French restaurant in Paris during &nbsp;the early 2000s, pre-Facebook and camera phone era. He was s&uacute;per intoxicated and apparently self- destructive state. Still, people heard it, as it was all over the press and tabloids. Almost immediately, Galliano was fired from his then designer position at the House of Dior. The article goes on to say how Galliano went through a lengthy recovery cycle, quit abusing substances and eventual made his comeback after making a public apology.&nbsp;</p>
<p>Today, I haven't been the same since he sent Maison Margiela's collection down the runway and erupted a whole new era of loud wealth. I'm still itching to try the glass skin makeup look.&nbsp;</p>
<p>Anyways, Ye and Galliano are both enigmatic characters in fashion and they have been my Roman Empire.&nbsp; One would be stupid to think that they don't share similar storylines, outcasted and theatrical as both appear to be. Once again, fashion is political and unapologetic, addicting and hard to control.&nbsp;</p>
<h3>We ride at dawn.&nbsp;</h3>
<p>Vulture's by Ye and Ty Dolla $ign has been on replay since they soft launched the entire album in Miami during Art Basel. Multiple songs are currently also on Billboard Top 100. I watched the pop-up concerts on livestream and through the lens of Yes Julz. It was a giving "building in public" energy which tech people can attest to and why I've been hooked to the new rebrand.</p>
<p>Since late 2023, Ye has been making his way back into the limelight as an independent and bullish musician and fashion designer, and personal husband-stylist to Bianca Censori. With the launch of his independent album, came another gritty version of Yeezy, his namesake brand that has gone through a dark rebrand from Adidas. Everything about it is black but authentic and daringly bold.</p>
<h3>Fans are in it.&nbsp;</h3>
<p>His loyal fan base is pumped and ready to go. The rollout features a multi-city pop up tour in Vegas, Chicago, and Milan to name a few, with an unforgettable Superbowl commercial that earned his clothing brand $19 million in less than 24 hours. Plus, his firstborn daughter North West is not beating the allegation of being just like her father. Miss. Westie is the moment and with "Talking" topping the charts, her stardom is natural.</p>
<h3>Ye is in his villain era.&nbsp;</h3>
<p>The question is if it's a good era to be in, which is up to public debate. And the people are talking critically. On top of that, there's a subset of people who think Bianca Censori is problematic because of her sexuality being flaunted without context. She's yet to be quoted by any press on what she thinks of her husband's actions. Meanwhile her style choices are shockingly and devastatingly chic. She&rsquo;s submissive. It's giving bit IDK energy. Many concerns stem from her barely-there outfits. But At the Marni show, she was seen in this superhero leather bodysuit, that was giving body hottie. It would be hard to look away at her angles, her physique is toned in the paparazzi shots. Not to mention, Ye has been notorious for creative directing paparazzi shots. I don&rsquo;t know enough to disagree with her relationship to Ye, but from what I see, she&rsquo;s out making a statement. Being with a man like Ye, you can&rsquo;t wear just anything. I Can see her architecture background also playing a role in her style. I think she likes what she wears in public at least.&nbsp;</p>
<p>&nbsp;</p>
<figure><img src="https://imgs.search.brave.com/Lmo0BsTMl3lsFVJydZtj26vZ4yC0c2bi1pE5s-A4fio/rs:fit:500:0:0/g:ce/aHR0cHM6Ly9wYWdl/c2l4LmNvbS93cC1j/b250ZW50L3VwbG9h/ZHMvc2l0ZXMvMy8y/MDI0LzAxL2VtZXJn/aW5nLXRhbm5pbmct/c2Fsb24tYmlhbmNh/LWNlbnNvcmktNzUz/MzQ4ODNfODJmYWQ0/LmpwZz9xdWFsaXR5/PTc1JnN0cmlwPWFs/bCZ3PTY4Mw" alt="Bianca Censori">
<figcaption spellcheck="false" data-lt-tmp-id="lt-617968" data-gramm="false"><a href="https://yeezy.com/" target="_blank" rel="noopener">Yeezy.com</a></figcaption>
</figure>
<p>But to me, the public&rsquo;s opinion all very contradictory and closed-minded. She looked happy at the Marni show, and if you're going to attend a show like Marni, you better bring it.&nbsp; Aren't celebrities supposed to orchestrate their whole career? I'd rather not be a puppet but the director, even if it's outlandish and against public opinion. Who cares? Meanwhile, his clothing sales have skyrocketed. I heard he was going broke, but IDK what that means because that can all change fast with the speed of money.&nbsp;</p>
<figure><img src="https://pagesix.com/wp-content/uploads/sites/3/2024/02/north-west-10-shares-drawing-76594883.jpg?w=795" alt="North West drawing" width="500">
<figcaption spellcheck="false" data-lt-tmp-id="lt-674024" data-gramm="false">TikTok/@kimandnorth</figcaption>
</figure>
<h3>It's not like she's getting catcalled to her face.&nbsp;</h3>
<p>It's the clothes that are wearing Bianca, and in this case, it's totally okay in this instance. She&rsquo;s been seen in stockings, a bikini top with just the nipples covered, a poncho of sorts. I wouldn't wear any of it, but if she likes it, do you boo! Maybe she wanted a rebranding too. When you're in a relationship with someone as masculine as Kanye West, that requires a lot of patience and attention to detail, I would imagine.</p>
<h3>Do it</h3>
<p><span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">While architecture was hopping off boats in Italy last summer, we were too busy at Turks &amp; Caicos. I mean a Kanye West makeover is a once - in - a - lifetime experience. All past girlfriends are doing well. So why are people made, again?&nbsp;</span></p>
<p>Are you buying Yeezy.com? Everything is currently $20.&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>

Ye is in is villain era. 

Ye, Vultures and Bianca Censori

<p>I was attending a luxury car club event to hear a McLaren executive talk about sustainability when I noticed that both of us were wearing the same Bottega Veneta oversized ear cuffs in gold. Dupes or not, they were exuding rich girl energy. Currently, Milan Fashion Week is experiencing a bit of a revival as celebs like Ye (formerly known as Kanye West), his wife Bianca Censori, Solange Knowles, and ASAP Rocky have been photographed gallivanting the circuit. This brand has a history of absolutely fire aesthetics.</p>
<p><img src="https://imgs.search.brave.com/gC3wAI3XPmdhhb4an8tljQu6VUwwH3Bw2UAR0rQfuq0/rs:fit:500:0:0/g:ce/aHR0cHM6Ly93d2Qu/Y29tL3dwLWNvbnRl/bnQvdXBsb2Fkcy8y/MDIyLzAyL0JvdHRl/Z2FfVmVuZXRhX1NG/XzY2MjAuanBnP2Ny/b3A9MHB4LDY0NXB4/LDU1MDRweCwzMDc4/cHgmcmVzaXplPTEw/MDAsNTYz" alt="Bottega Veneta"></p>
<p>This season's offerings effortlessly blend silhouettes, from asymmetrical off-the-shoulder designs with luxurious yet durable fabrics like silk, polyester, and chiffon to looks tailored for women who exude confidence and purpose. Bottega Veneta is the epitome of sophistication and innovation.</p>
<h3>These are clothes you can go places in.</h3>
<p>Of course, the accessories are a focal point for this house. Models came down the runway styled with two bags, and I feel seen again. I, too, carry two bags. Don't you?"</p>

While millennials/gen-z/ alpha girlies duke it out on what's in and out, I'll be over here gagging on my chic maxi era. Bottega Veneta stays true to its mission and delivers. 

Bottega Veneta | Fall Winter 2024/2025 

<p>In an attention economy, what else is left to stand out and receive unlimited likes? <a href="https://www.draup.xyz/">DRAUP</a> has just debuted a digital garment rental program that allows fashion content creators to try on their proprietary couture looks.</p>
<p>If you're new here, we've been covering DRAUP since last year, and it's been amazing to witness the growth of a digital closet and the creation of new avenues for digital fashion.</p>
<p>That's why I was particularly interested in demoing their garment share program. I filled out a form and was subsequently sent an email requesting a few photos of myself so they could digitally install the garment on my body. What you see is basically what you get.</p>
<p>How do I look?&nbsp;</p>
<p>&nbsp;</p>
<p><iframe title="YouTube video player" src="https://www.youtube.com/embed/cN4HRdsRThw?si=kDpaKd9Rhp067SU6" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen="allowfullscreen"></iframe></p>
<p>&nbsp;</p>

Digital Fashion House 

Dressed In DRAUP

<p>I&rsquo;ve been consumed by Margeaux, a fictitious character played by SAG-AFTRA actor Patricia Black for luxury costume jewelry brand Alexis Bittar. The creative advertising video series depicts an older dilettante <span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">woman from the Upper East Side who is a bit of an enigma in the upper class art society in New York, bossing around her young hopeful assistant. From high class parties with fashion folk, to a &ldquo;very brief tour&rdquo; of her apartment featuring expensive relics and to-die for interiors, Margeaux is subtly adorned in Alexis Bittar jewelry.&nbsp;</span></p>
<h3><span style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">Video ads are getting a makeover in presentation.</span></h3>
<p>In contrast to the traditional forms of advertising, which often relied on direct, overt sales pitches, modern video advertising has undergone a huge transformation thanks to social media's push for short-form camera phone content. Gone are the days of cheesy infomercials and blatant overselling tactics. Today's consumers are more discerning, more digitally savvy, and more attuned to authenticity. They demand ads that not only showcase products but also resonate with their values, aspirations, and cultural sensibilities.</p>
<h3>What traditional advertising does wrong is shooting content through a cheesy, overly-produced lens.</h3>
<p>Traditional advertising methods often involved interrupting consumers with intrusive commercials on television, radio, or in print media. These ads tended to be straightforward and focused solely on pushing products or services, with little regard for storytelling or emotional connection. While they may have been effective in reaching broad audiences, they often failed to leave a lasting impression or build meaningful relationships with consumers.</p>
<h3>TikTok has become a mecca for overnight content creators who are getting their 15-minutes of fame whether brands are paying for it or not!&nbsp;</h3>
<p>Moreover, traditional advertising suffered from a lack of targeting and personalization. Advertisers from skincare to ecommerce shopping sites would cast a wide net in the hopes of reaching potential customers, resulting in wasted resources and diminished returns on investment.&nbsp;</p>
<p>Let's look at Cetaphil, which is a cult - favorite among dermatologists, that decided to enter the big leagues by copying the concept of their commercial from a small creator on TikTok. The idea was simple - capture potential customers through relatable messaging of a Daughter-Dad relationship. What the ad did not mention is that the Ceptaphil's Superbowl documenting her budding relationship with a Step-Dad through GRWM-videos, was a knockoff version of this TikTok creator's real content and situation.</p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://imgs.search.brave.com/JZrMU8SYZ-Fz0ZxLYfJZgNncpYJPL-Il7SV5RiHdaHs/rs:fit:860:0:0/g:ce/aHR0cHM6Ly9pLmlu/c2lkZXIuY29tLzY1/YzkwNzkzOTE3YTFk/YWUwMjQ1NTIyMz93/aWR0aD03MDA" alt="Preview: Cetaphil Super Bowl ad"></p>
<p>Enter modern video advertising, which embraces a more nuanced approach to storytelling and brand promotion. Instead of bombarding viewers with sales pitches, brands are now crafting narrative-driven ads that entertain, educate, and inspire. These ads seek to engage viewers on a deeper level by tapping into their emotions, aspirations, and cultural zeitgeist.</p>
<p>One notable example of this shift is the rise of branded content and influencer marketing. Brands are partnering with creators and influencers to produce authentic, relatable content that seamlessly integrates product placements and endorsements. By leveraging the reach and credibility of these influencers, brands can reach highly targeted audiences and foster genuine connections with consumers.</p>
<figure><img style="display: block; margin-left: auto; margin-right: auto;" src="https://pagesix.com/wp-content/uploads/sites/3/2024/02/kanye-west-promotes-yeezy-fashion-76389892.jpg?w=1024" alt="Kanye West promotes Yeezy fashion line in bizarre Super Bowl commercial" width="500">
<figcaption spellcheck="false" data-lt-tmp-id="lt-274298" data-gramm="false">Kanye West Superbowl Commercial <a href="https://www.youtube.com/watch?v=mUnzBKjWepM" target="_blank" rel="noopener">here</a></figcaption>
</figure>
<p>Another trend in modern video advertising is the use of humor, wit, and creativity to capture viewers' attention. Instead of taking themselves too seriously, brands are embracing levity and whimsy in their ads, making them more memorable and shareable. This approach not only helps cut through the noise of traditional advertising but also allows brands to showcase their personality and values in a more authentic way.</p>
<p>Furthermore, advancements in technology have enabled brands to deliver personalized, interactive video experiences tailored to individual preferences and behaviors. Through data-driven targeting and dynamic content optimization, brands can deliver the right message to the right person at the right time, maximizing relevance and effectiveness.</p>
<p>So, modern video advertising represents a departure from the traditional hard sell approach, focusing instead on creativity, authenticity, and audience engagement. By embracing storytelling, humor, and personalization, brands can cut through the clutter and forge meaningful connections with today's discerning consumers. As the digital landscape continues to evolve, expect to see even more innovative and immersive forms of video advertising that blur the lines between entertainment and marketing.</p>
<p>&nbsp;</p>
<p>Read more: <a href="/does-traditional-art-match-up-to-nfts-photographys-avant-garde-comeback-QTFoP5Fne8">Does Traditional Art Match Up to NFTs? Photography's Avant-Garde Comeback</a></p>
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<p>&nbsp;</p>

TL;DR: Get creative with what you're selling.

We’ve Finally Entered The Era of Creative Video Ads

<p>Farcaster has been causing quite the commotion among developers and Web3 evangelists lately. Former Coinbase executive Dan Romero is the founder of Farcaster and has recently secured $30 million from top-tier investors, including a16z and Coinbase.&nbsp;</p>
<h3>Farcaster is a community-created protocol for constructing decentralized social applications.</h3>
<p>Developers can utilize Farcaster to construct new, decentralized social networks, enabling the protocol to address the complex challenges of managing user identities and data. Users can establish a new account under their control and register to utilize any of these applications. Users retain full control over their data and identity and can seamlessly transition between applications.</p>
<p>And I know what you're going to say: Another decentralized social media app? How do you think I feel about reporting and growing another channel? But this time, it is proving to be different.</p>
<p>It's a little early to make that call, but this is Farcaster's "Clubhouse moment" when they finally welcome ordinary tech users and erudite folks who can't stop yapping about any and everything.&nbsp;</p>
<p>The key will be observing how Farcaster handles an influx of token hunters and potentially malicious builders, while still maintaining the well-curated builder vibe.</p>
<hr>
<p><em>Here are some key features to consider joining the platform:&nbsp;</em></p>
<h3>What are Warps?</h3>
<p>Warps peacock as currency which unlock different features in the Farcaster ecosystem. It's a bit different from most social platforms. In efforts to prevent bots and spam, there's a level of investment users have to make in order to start a channel for a discussion of sorts and the stark difference of hashtags.&nbsp; However, there are no fees for joining or posting -- to my knowledge.&nbsp;&nbsp;</p>
<h3>What are Casts?&nbsp;</h3>
<p>When you type a post, there's an option to broad "cast" it out to various channels related to your post. This is a "new" way to look at segmenting and hashtagging but in a more organized layout. For example, I'm following /fashion, which is a channel about fashion. When I go to cast out my content, I will select the fashion channel and all discussions related to that are neatly organized in a separate feed. However, what shows up on my feed are all my fees, with a marker of where it was casted. This is for an on-chain data logic, where builders can target casters of certain channels.&nbsp;</p>
<h3>What are Channels?</h3>
<p>You can follow the channels on Farcaster or some channels can be token-gated and made available to an exclusive subset of people. This is where Web3 is activated because these channels can be open to the public or exclusive to people who old various coins. From what I understand, anyone can create a channel with 2,500 WARPS, which is around 25USD. Users have to buy WARPS from their Coinbase wallet, and transact from there.&nbsp;</p>
<h3>What are Frames?</h3>
<p>A frame as a distribution channel. The beauty about Farcaster is the decentralization and permissionless aspect of it all. The data can be used to deploy Frames, which in turn is growth hack for anything you want to bring to awareness.&nbsp;</p>
<h3>Getting Started For Normies</h3>
<p><a href="https://warpcast.com/" target="_blank" rel="noopener">Download Warpcast application</a> on your mobile phone. Create an account with your email or Web3 wallet. Record your seed phrase, you know the rules for this, or revisit it in our post <a href="/best-web3-security-practices-you-should-remember-o-zAzDpWLS" target="_blank" rel="noopener">Best Web3 Security Practices You Should Remember.</a></p>
<h3>Getting Started For Developers&nbsp;</h3>
<p>The fastest way to get up to speed on the protocol is by watching the&nbsp;<a href="https://www.youtube.com/watch?v=vMWjol6xHJ0&amp;list=PL0eq1PLf6eUdm35v_840EGLXkVJDhxhcF">video series</a>.</p>
<p>If you want to dig deeper, we also recommend that you:</p>
<ol>
<li>Read the&nbsp;<a href="https://github.com/farcasterxyz/protocol/blob/main/docs/OVERVIEW.md">overview</a>&nbsp;for a high-level picture of the problems, goals and design.</li>
<li>Review&nbsp;<a href="https://github.com/farcasterxyz/protocol/blob/main/docs/PROPOSALS.md">proposals</a>, for historical context behind some of our design decisions.</li>
<li>Take a look at&nbsp;<a href="https://github.com/farcasterxyz/hub-monorepo">Hubble</a>, an implementation of a Farcaster Hub.</li>
<li>Review the&nbsp;<a href="https://github.com/farcasterxyz/contracts">smart contracts</a>&nbsp;on the Ethereum blockchain.</li>
<li>Dive into the&nbsp;<a href="https://github.com/farcasterxyz/protocol/blob/main/docs/SPECIFICATION.md">specifications</a>&nbsp;to understand the low-level details.</li>
</ol>
<h3>Will Frames on Farcaster Change The Vibe Of Social Media?</h3>
<figure><img src="https://akns-images.eonline.com/eol_images/Entire_Site/2024019/rs_1024x759-240119132558-1024-raven-symone-zenon-girl-21st-century-disney.jpg?fit=around%7C1024:759&amp;output-quality=90&amp;crop=1024:759;center,top" alt="Zenon: Girl of the 21st Century, Raven-Symone" width="500">
<figcaption spellcheck="false" data-lt-tmp-id="lt-249354" data-gramm="false">What social platform will I Warp to next?</figcaption>
</figure>
<p>As <a href="https://www.eonline.com/news/1393551/zenon-girl-of-the-21st-century-turns-25-celebrate-with-facts-thatll-make-you-say-cetus-lupeedus">Zenon, Girl of the 21st Century series</a> turns 25 this year, I feel like my passion for tech has truly come full circle. Where will I warp to next? Will you be logging in and using Warpcast app? There's also a ecommerce element, called&nbsp;<a href="https://www.warpshop.xyz/">Warpshop </a>where people are able to sell tangible items. It's basically its own decentralized ecosystem that the Web3 degens are loving, but for normies, it's a bit complicated. Still, mainstream press is picking up steam. With so many social media platforms being created on a monthly basis, look out for more coverage on which ones have staying power in the Violet Verse.&nbsp;</p>
<p><strong>Read more on Violet Verse: </strong><a href="/lenster-try-this-crypto-friendly-social-media-lenster-7DdYZglQYV">Lens Creator Lab: An Overview of Notes and Action Items</a></p>
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The latest Web3 social media platform to breakout is challenging the experience of social media as we know it.

Will Frames on Farcaster Change The Vibe Of Social Media?

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<p>The Gaming and Bitcoin are finally merging, the masterminds behind the iconic Deadfellaz brand have launched Bits.&nbsp;</p>
<p>So, what exactly are Bits? Well, imagine 10,000 pixels in Deadfellas aesthetic brought to life through the magic of <a href="https://ordinalsbot.com/" target="_blank" rel="noopener">Ordinals Bot</a>. These aren't just any old characters; they're part of an indie gaming-focused ordinals with creative direction heavily giving retro vibes. And the best part? It's all being powered on Magic Eden's new Bitcoin marketplace, which is proving to be a destination for high-quality multi-chain projects.</p>
<p dir="ltr">The Bits founding team are a fork of the Deadfellaz community, and will run Bits as its own flagship BTC IP under the DFZ Labs ecosystem with Betty and Psych serving as mentors &amp; advisors.&nbsp;<br><br></p>
<blockquote dir="ltr">&ldquo;Psych &amp; I are passionate about creating opportunities for individuals we have seen excel in web3 through passion and skill. Watching the rapid growth and innovation within the Ordinals ecosystem over its first year presented an opportunity to incubate a talented team from within the Deadfellaz community. While some might have expected us to just make some new Deadfellaz on BTC to sell - we didn&rsquo;t see any valid reason to do that. Instead, we have opted to create something valuable and independent. With amazing founding members such as Azimuth, whose passion and work on Bits will provide further opportunities for the entire DFZ LABS ecosystem.&rdquo; - BETTY, CEO OF DFZ LABS</blockquote>
<h2>&nbsp;</h2>
<p>Now, you might be wondering, what's the deal with Bitcoin ordinals, and how do they relate to the blockchain? Bitcoin ordinals are essentially a unique digital asset inscribed onto the Bitcoin blockchain. They represent ownership or participation in a specific project or community, and in this case, Bits is pioneering a new era of gaming on the Bitcoin blockchain.&nbsp;</p>
<h2>But Bits isn't just about collecting cool pixel characters.</h2>
<p>&nbsp;It's about revolutionizing the gaming industry by bringing indie gaming to BTC and bringing together the NFT communities. As mentioned, the Deadfellas founders Betty and Pysch are on a mission to create a game development incubator like no other, complete with a roguelite game world filled with user-generated content.&nbsp;</p>
<h2>And here's the kicker: they're flipping the 'Play to Earn' model on its head, focusing instead on a 'Build to Win, Play to Enjoy' approach.</h2>
<p>In simpler terms, this means that instead of just playing to earn rewards, players and creators alike will contribute to building an immersive gaming experience while reaping the benefits along the way. This trend has been huge when it comes to the ethos of Web3. And with DFZ Labs at the helm, alongside mentors like Betty and Psych, you can bet that Bits is set to be a game-changer in the next wave of gaming.&nbsp;</p>
<p>&ldquo;Bits is built upon the thesis that games should be played for enjoyment, and the builders of those games should be empowered and rewarded.&rdquo; &ndash; Psych, Director of DFZ</p>
<h2>But wait, there's a special airdrop!</h2>
<p>It's definitely airdrop season for the OG Deadfellas collectors, who will be eligible in calling dibs on 500 air-drops of Bits to top Deadfellaz collectors and community contributors.</p>
<h2>Plus, they're hosting a Twitter/X Spaces to give you the inside scoop on how to get involved.&nbsp;</h2>
<p>So, whether you're an OG NFT collector looking for something to spice up your wallet or a casual gamer looking to dive into the world of NFTs, Bits is definitely an attractive project that's sure to compete with other NFT projects like Bored Ape's Yuga Labs.&nbsp;</p>
<p>Stay tuned for insight into Bits and their new journey to Magic Eden's Bitcoin Ordinal Marketplace. Crypto's consumer project era is at an ATH.&nbsp; Listen to the <a href="https://twitter.com/Deadfellaz/status/1755950039766389221">Twitter Spaces here.</a></p>
<p>&nbsp;Read more gaming on Violet Verse: <a href="/navigating-the-uncharted-waters-of-crypto-gaming-and-web-3-games-shaping-the-future-of-industry-reporting-Rak93qZhC6">Navigating the Uncharted Waters of Crypto Gaming and Web 3 Games: Shaping the Future of Industry Reporting</a></p>
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Bitcoin Ordinals is heating up with blockchain gaming!

Introducing Bits: A Game-Changer in the World of Bitcoin Ordinals

<p>Over a decade ago, my inaugural experience with New York Fashion Week (NYFW) commenced with a glimpse of the iconic Tents at Lincoln Center on a cold and snowy February day. Sneaking into a Zac Posen show and attending a satellite sustainability event downtown marked my entry into this glamorous world of interesting people. Now, as NYFW returns this February 2024, it promises to be grander than ever before with so many entry points to catch a vibe.</p>
<p>Pro-tip: If you want to be invited to shows as an influencer,&nbsp;<a href="https://www.gpsradar.com/" target="_blank" rel="noreferrer noopener">download GPS Rada</a>r to apply to shows, panels, and exclusive fashion events.&nbsp;&nbsp;</p>
<figure></figure>
<p> </p>
<h3><strong>Feb. 8: NYFW Pre-events Happening at The Public Hotel in Soho</strong></h3>
<ul>
<li>Pilates Wellness</li>
<li>Special Cocktail Hour&nbsp;<a href="https://www.publichotels.com/newyork/calendar?utm_source=cendyn&amp;utm_medium=email&amp;utm_campaign=nyfw_2024_at_public">RSVP here.</a></li>
<li>Christian Siriano Afterparty<a href="https://www.publichotels.com/newyork/calendar?utm_source=cendyn&amp;utm_medium=email&amp;utm_campaign=nyfw_2024_at_public">&nbsp;RSVP here.</a></li>
</ul>
<p>&nbsp;</p>
<p></p>
<h3>Feb. 9: Fashion&rsquo;s Superbowl Sunday Kicks Off!</h3>
<ul>
<li>Helmut Lang: Catering to the clean girl aesthetic.</li>
<li>Kim Shui: The iconic downtown brand promises an unforgettable return.</li>
<li>Event: A Celebration of Hair and Makeup Equity with Black Beauty Roster will take place at the official NYFW venue.</li>
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<p>NYFW Curve: Plus Size show</p>
<div><img tabindex="0" src="https://wire-files.s3.amazonaws.com/uploads/event/picture/65b3f949029445002bd344fa/square_nyfw_plus_designers.jpg" alt="NYFW Curve: Plus Size show"></div>
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<dd>1000 Dean St, Brooklyn, NY 11238<br>United States of America</dd>
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<div><img tabindex="0" src="https://wire-files.s3.amazonaws.com/uploads/event/picture/657b7eb990d08d0025d55380/square_img_1448.jpg" alt="New York Fashion Week Streetstyle Show: SFWRUNWAY"></div>
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<h3>Feb. 10: Only Sit Front Row</h3>
<ul>
<li>Bagley Mischa: This designer is for girlies who love dramatic gown moments.</li>
<li>Eckhaus Latta: This brand is old-money elegance with casual styles.</li>
<li>PatBo: If you&rsquo;re in your lucky girl syndrome era, this whimsical brand is your go-to capsule collection.</li>
<li>Kid Super: Stop by the opening of Kid Super&rsquo;s concept store in Williamsburg, Brooklyn.</li>
<li>The Blonds: Expect drama and fierce looks on this runway.</li>
<li>NYFW After party at Public Hotel: This event will be hosted by Shaun Ross and friends,&nbsp;<a href="https://www.publichotels.com/newyork/calendar?utm_source=cendyn&amp;utm_medium=email&amp;utm_campaign=nyfw_2024_at_public" target="_blank" rel="noreferrer noopener">RSVP here.</a></li>
</ul>
<figure><img style="float: left;" src="https://wire-files.s3.amazonaws.com/uploads/event/picture/65b2aeed7e0f8b000215bf5a/hires_65b2aedbdba691706208987.jpg" alt="Tiffany Brown W25 Runway Show" width="500">
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<h3>Mefeater Exclusive Events This February 2024</h3>
<ul>
<li><strong>Shop Women Marketplace:</strong>&nbsp;Right before the Runway Show, join us for SHOP WOMEN, MEFeater&rsquo;s Pop-Up Presentation featuring a collective of women and ally-owned brands.&nbsp;<a href="https://mefeaterevents.com/products/shop-women-ticket">Free with RSVP.</a></li>
<li><strong>Mefeater&rsquo;s Galentine&rsquo;s Day Show:&nbsp;</strong>This runway show will feature several designer collections. For standing and seated tickets,&nbsp;<a href="https://mefeaterevents.com/collections/club-pink-galentines-2024" target="_blank" rel="noreferrer noopener">buy here.</a></li>
<li><strong>MEfeater&rsquo;s Club Pink:</strong>&nbsp;Join us for a celebration after the runway.&nbsp;<a href="https://mefeaterevents.com/products/galentines-club-pink-vip-ticket" target="_blank" rel="noreferrer noopener">Buy tickets here.</a></li>
</ul>
<h3>Feb. 11: NYFW Shopping Favorites</h3>
<ul>
<li>Ella Johnson: Offering vacation looks and soft feminine style.</li>
<li>Area: Consistently delivering sparkly looks, this show will be packed with celebrities and influencers.</li>
<li>Christian Cowan: Returns to the calendar after a stint away from the runway.</li>
<li>Ludovic De Saint Sernin: Hailing from Paris, this eponymous line will bring the chic to the Big Apple.</li>
</ul>
<h3>Feb. 12: Gala Season Collections</h3>
<ul>
<li>Retrofete: Essential designer dresses for every party girl.</li>
<li>Sergio Hudson: A favorite of Keke Palmer&rsquo;s go-to red carpet looks, this designer will be star-studded!</li>
<li><strong style="font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif;">NEGRIS LEBUM FW 24-25 WORLD PEACE COLLECTION </strong>
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<div>12 Feb 8:00 PM&nbsp;EST</div>
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<dt>LOCATION</dt>
<dd>31 E 17th St, New York, NY 10003</dd>
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</li>
</ul>
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<div><img tabindex="0" src="https://wire-files.s3.amazonaws.com/uploads/event/picture/65ab63b51b90bb00251ef45f/square_external-file_edited.jpg" alt="NEGRIS LEBUM FW 24-25 WORLD PEACE COLLECTION"></div>
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<h3>Feb. 13: The Shows Continue</h3>
<ul data-skm-boomerang-el-0="processed">
<li>Bishme Cromartie: This brand won Project Runway and is now presenting to the big leagues, this show is not to be missed.</li>
<li>Batsheva: Soft feminine dresses for the soft girl era.</li>
<li>EDGE: The Future of Fashion Tech Networking event, RSVP&nbsp;<a href="https://lu.ma/edgenyfw">here</a></li>
<li>ICON: An NYFW After Party,&nbsp;<a href="https://partiful.com/e/0s4Vgq3BebMHa1kIqBQc">RSVP here</a></li>
</ul>
<h3>Feb.14: Valentine&rsquo;s Day</h3>
<ul>
<li>Bevza: A Ukrainian-based independent brand featuring fine jewelry, footwear, and accessories is showing its latest products at the official NYFW venue.</li>
<li>Thom Browne: This brand is always a favorite amongst the sophisticated and cool crowd.</li>
<li><em>A downloadable version of the official schedule is available<a href="https://nyfw.com/wp-content/uploads/2024/02/NYFWFeb24_Schedule_020524.pdf" target="_blank" rel="noreferrer noopener">&nbsp;here</a>.</em></li>
</ul>
<p><em></em></p>
<h3>Additionally, schedule dinner and fashion putting with your fashion week besties!</h3>
<p><em> </em></p>
<p>Beyond the catwalk is the vibrant NYFW community. Make your way downtown, which offers respite and inspiration through various fashion exhibitions. "Women Dressing Women" will be on display at <a href="https://www.metmuseum.org/exhibitions/women-dressing-women" target="_blank" rel="noreferrer noopener">The Met's Costume Institute.</a> Another must-attend art event, The Museum at FIT, is currently showcasing "Statement Sleeves." For dinner plans, be sure to make reservations for Chef Kwame and the Polo Bar restaurants. For the full NYC fashion girl experience, spend the night or two at The Standard Hotel in the Meatpacking. The location will leave you at the center of everything and a straight route to LGA airport for those coming from out of town. What show or event did we miss?</p>
<p>&nbsp;</p>
<p>&nbsp;Photo by <a href="https://unsplash.com/@thevoncomplex?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash">Mike Von</a>&nbsp;on&nbsp;<a href="https://unsplash.com/photos/a-woman-in-a-short-skirt-and-jacket-holding-a-white-bag-lde8WUNdTcc?utm_content=creditCopyText&amp;utm_medium=referral&amp;utm_source=unsplash">Unsplash</a></p>
<p><em></em></p>

New York Fashion Week is here!

Last Minute Plans? NYFW 2024 Fashion and Tech Calendar 

<p>In their latest company memo, e.l.f. Beauty announced their remarkable financial growth and market share expansion in 2023. Ahead of their latest product launch, powered by Obsess, the brand shares why they're a cult favorite.&nbsp;</p>
<p>As technology continues to infiltrate into the CPG market, there's one reason why virtual experiences are here to stay, and it has to do with marketing and accessibility. e.l.f. Beauty products are sold across drugstores and rank in millions in sales. Compared to other beauty brands like <a href="https://drugstorenews.com/winning-beauty-pageant-drug-stores-want-more-timely-trendy-beauty-offerings" target="_blank" rel="noopener">L'Or&eacute;al and P&amp;G</a>, it's no comparisons to billions in revenue but they are ranked #3 in the color cosmetic category.&nbsp;</p>
<p><img src="https://media.licdn.com/dms/image/D5622AQEJZKPXHhxhOQ/feedshare-shrink_800/0/1707256963536?e=1710374400&amp;v=beta&amp;t=-dBMPmwWQbjXCvu8c2uWoPojOt18di3ePsc81bZZtGA" alt="chart, histogram"></p>
<p>&nbsp;</p>
<h2>Here are a few highlights from their press release:</h2>
<ul>
<li>Total revenue surged, with net sales rising by 85% to $270.9 million for the three-month period and by 80% to $702.8 million for the nine-month period.<br>- Gross margin improved by around 350-400 basis points, primarily due to favorable foreign exchange impacts, cost efficiencies, and channel mix optimization.<br>- Despite increased selling, general, and administrative expenses, adjusted EBITDA saw significant growth, reaching $59.1 million for the three-month period and $193.8 million for the nine-month period.<br>- The company experienced substantial market share gains, adding 305 basis points during the three-month period.<br>- e.l.f. Beauty has raised its fiscal 2024 outlook following these strong results.<br>- The growth was attributed to robust performance in both retailer and e-commerce channels across color cosmetics and skincare segments</li>
</ul>
<p><a href="https://podcasts.apple.com/us/podcast/exploring-virtual-stores-w-john-cates-3d-design-lead/id1668416806?i=1000614418393">Listen to our Podcast: Exploring Virtual Stores w/ John Cates, 3D Design Lead at Obsess</a></p>
<h2>The brand continues to innovate and share new ways to interact with beauty.&nbsp;</h2>
<p>Additionally, e.l.f. Beauty introduced an innovative Apple Vision Pro AR experience powered by <a href="https://podcasts.apple.com/us/podcast/exploring-virtual-stores-w-john-cates-3d-design-lead/id1668416806?i=1000614418393">Obsess, </a>which builds immersive software experiences.&nbsp; Upon entering the world, users can explore different vibes with high-frequency audio tunes and guided meditation. According to their announcement on LinkedIn:&nbsp;</p>
<blockquote>
<p>&ldquo;your best e.l.f.&rdquo; is an eyes.lips.first as we are one of the debut beauty brands to go on this journey with <a href="https://www.linkedin.com/company/apple/" target="_self" data-test-app-aware-link="">Apple</a>. <br><br>Explore Camo Cove, Big Mood, and Halo Glow, each themed after an e.l.f. holy grail product, to engage in a moment for yourself with guided meditations and stretching exercises. <br><br>In this new era of immersive spatial shopping, we are able to further connect, entertain, and surprise and delight our community. If you&rsquo;re there, we&rsquo;re there. <br><br>To share this moment with you, we are giving away one Apple Vision Pro! Be sure to be on the lookout across e.l.f.&rsquo;s social channels for more details on how to enter! <br>&nbsp;</p>
</blockquote>
<p>Check out the&nbsp;<a href="https://www.elfcosmetics.com/your-best-elf">experience here.&nbsp;</a>&nbsp;</p>
<p>Overall, e.l.f. Beauty demonstrates consistent and exceptional growth, reflecting its commitment to innovation, operational excellence, and customer satisfaction in the competitive makeup market. The brand has definitely matured and will be celebrating its 20 years on the market.</p>

Would you wear an Apple Vision Pro to experience "Slay Stress" and "Big Breath Energy" AR meditation?

e.l.f. Beauty Reports $270.9 million In Sales Ahead of Their Apple Vision Pro Experience 

<div>
<p>According to a study by fashion retailer <a href="https://us.boohoo.com/womens/dresses/silver-dresses" target="_blank" rel="follow noopener" data-saferedirecturl="https://www.google.com/url?q=https://us.boohoo.com/womens/dresses/silver-dresses&amp;source=gmail&amp;ust=1707267082197000&amp;usg=AOvVaw1WsbysaqdGPtqFygRFC8zO">Boohoo</a>, worldwide Google searches skyrocketed by over 182% for 'sparkly dress' in the past five years.&nbsp;&nbsp;&nbsp;</p>
</div>
<div>
<p>The metallic trend dominated the Grammy Awards carpet, with many celebrities flocking to wear the color. Celebrities include Dua Lipa in a plunging, shimmery custom Courr&egrave;ges gown with hip cut-outs. The singer completed the look with a Tiffany &amp; Co. diamond choker necklace. 'Silver sparkle dress' searches have exploded by 183% globally over the past ten years, a monumental spike in people Googling for silver statement outfits. Silver dresses are at their highest fashion point in five years, with a global search increase for 'silver dress' rising 89%.</p>
<h2>Rhinestones and Sequins Stole the Red Carpet&nbsp;</h2>
GRAMMY&reg; nominated for Best Spoken Word Poetry Album <strong><a href="https://ajamonet.com/">Aja Monet</a> </strong>went for a more black on vibe, wearing <a href="https://www.albertaferretti.com/us_en/long-dress-with-sequin-embroidery-black-aef241u-046116140555.html" target="_blank" rel="noopener">Alberta Ferretti</a>. The gown features floral patches embroidered with sequins, rhinestones and pearls on silk organza. She made a statement with her sparkly watermelon clutch, using the red carpet as a platform to support of Palestinian people. She was styled by <a href="https://www.instagram.com/shionat/" target="_blank" rel="noopener">Shiona Turini.&nbsp;</a>
<h2>Big Style and Big Opportunities</h2>
<p>'Silver outfit' has seen a search increase of 156% over the past five years, and the hashtag #silveroutfit has gained 25.7 million views on TikTok. During the Grammys, Miley Cyrus wore a sparkly silver fringe Maison Margiela dress, styled with a big voluminous layered hairstyle.</p>
</div>
<div>
<blockquote>&nbsp;A spokesperson at <a href="https://us.boohoo.com/womens/dresses/silver-dresses" target="_blank" rel="follow noopener" data-saferedirecturl="https://www.google.com/url?q=https://us.boohoo.com/womens/dresses/silver-dresses&amp;source=gmail&amp;ust=1707267082197000&amp;usg=AOvVaw1WsbysaqdGPtqFygRFC8zO">Boohoo</a> commented on the findings:&nbsp;&nbsp;</blockquote>
</div>
<blockquote>
<p>"Silver and sparkles can be a bold statement piece to wear, and there are many ways of styling it, whether it is with matching silver accessories or pairing with a vibrant and contrasting color. Taking inspiration from celebrities such as Dua Lipa, Alessandra Ambrosio, or Miley Cyrus shows how to add personality to your outfit or how to style a trending piece. It is evident that people are interested in how to bring a silver statement piece into their wardrobe and have been inspired by social media platforms and trendsetting celebrities more than ever before."</p>
</blockquote>
<div>&nbsp;</div>
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<p><span role="presentation"><img tabindex="0" src="https://ci3.googleusercontent.com/meips/ADKq_NY9rD84ruue6ChE-bvjLWgrmw4vpXTjMjfKSrKF94Mt08PJ_wI6HeO_li5k-Z_Mdwb3HJku7oYnHuuHgCgUyIpFfYek3hXGCZWroS6JPnusdjAc5UOOgBOlSI46F28Ar6teZuI=s0-d-e1-ft#https://journoresearch.org/images/image_13064215021704708386256-1704708386.png" width="500" data-bit="iit"></span><span role="presentation"><img tabindex="0" src="https://ci3.googleusercontent.com/meips/ADKq_NbkWpWH1TtxAP-g59W7wQpeRnCJZ2Tl8ApuVYbn0HrUyq8sZ0lQB0UfYewUgUQYkniVNu9DQIeyxJC9AkC6Qi4qM2h_t1Vtd0MVUvvaE1otxvywv_4ZwV3Qj1T293gXzs8tSow=s0-d-e1-ft#https://journoresearch.org/images/image_62435447031704708386257-1704708386.png" width="500" data-bit="iit"></span></p>
<figure><img tabindex="0" src="https://ci3.googleusercontent.com/meips/ADKq_NZZ-FHfzJOJ2dPv3gOKhGmKA6-C4NCK9wCnmsQh2nGpReZiOOfVmnf8IiBrIk2tRFBSIPMgGyM-m0z9fV6xmBaNX8vjfEvHnJQoP8ZbxMqB1WKkt2-wXfQbwdHm1QKbpZ7WUg=s0-d-e1-ft#https://journoresearch.org/images/image_7879777741704708386258-1704708386.png" width="500" data-bit="iit">
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<p><span role="presentation"><img tabindex="0" src="https://ci3.googleusercontent.com/meips/ADKq_NYc3bYI2B8r9WdKKXOlT1QN8iA1jykH_nXFMoYxyg072AsY4-QUiwNPIYaQHYEr7BxNXWG3tkAFsSYd-wf28mr8daUzP9UpjcJ7mIhtz6vmqGyioJyLb3ZNqYhUjHi5HuVNVY0=s0-d-e1-ft#https://journoresearch.org/images/image_86255709451704708386259-1704708386.png" width="500" data-bit="iit"></span></p>
<figure><img tabindex="0" src="https://ci3.googleusercontent.com/meips/ADKq_NY8kVi88DhCKyVJPf83qpm7NnBOLXsKjFE_w9tQvk-DI-QZ_BrPLTTvdvgdkcenTWPgDFLeXYo2UI5tAbM_f8Tx48vSspHw33Y10KuMyoAtOcd868iON63VEwxcqNt6dHvJv9A=s0-d-e1-ft#https://journoresearch.org/images/image_13305424661704708386259-1704708386.png" width="500" data-bit="iit">
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<figure><img tabindex="0" src="https://ci3.googleusercontent.com/meips/ADKq_NZa9d4c0sVPxaOLo39E-8ow3s2zjQIol7mqrkptxMmHn3Lo3ZnBcBi3T4vUxaN-R7lnvW41SqzbA-TzkVECXTOgLKxP0ocuoF11iQpGRhA9mF2k1RY2lm3135dwa7oel0S7Luo=s0-d-e1-ft#https://journoresearch.org/images/image_42433518281704708386260-1704708386.png" width="500" data-bit="iit">
<figcaption>Caption</figcaption>
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<p><span role="presentation"><img tabindex="0" src="https://ci3.googleusercontent.com/meips/ADKq_NbcwAh5m4G1kcWM6MVcdVlyTueEtGvNH5uVGWBFA2-sYirRl-f-RJMHlJB-gndDfARd2RePCN4w-OJsBGnfFldRndbeCvUPnZrh3vnu2t1H0YPPPY0HC5VktG0-LIOIHw5Ljbk=s0-d-e1-ft#https://journoresearch.org/images/image_81044214291704708386261-1704708386.png" width="500" data-bit="iit"></span>&nbsp;</p>
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<p>&nbsp;</p>
</div>
<div>
<p>Data sources: Google Trends , TikTok and Pinterest&nbsp;</p>
</div>
<div>
<p>Methodology: Google Trends was used to identify the search spikes. The average search volume was calculated against the highest peak value in the Trends chart to find the percentage increase&nbsp;</p>
<p>For more trend - related news and insights, follow us on Twitter,<a href="https://hey.xyz/u/violetverse">&nbsp;Lens,&nbsp;</a><a href="https://app.console.xyz/c/violetverse">Console</a>&nbsp;and Instagram.</p>
<p>Read more data,<a href="/the-2023-developer-report-reveals-an-uptick-in-multi-chain-code-by-tenured-developers-WLsyUcCqDL">&nbsp;The 2023 Developer Report Reveals an Uptick in Multi-Chain Code by Tenured Developers</a></p>
</div>
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<p>&nbsp;</p>
</div>

Searches for 'sparkly dress' skyrocket by 182%, as celebrities at the Grammys go in a fashion frenzy for silver and sparkles  

It's Officially Award Season -- 'Sparkly Dress' Searches Skyrocket By 182% 

<p>As we embrace 2024, the fashion world is witnessing a dramatic shift from the understated luxury of the previous year to a bold and unapologetic aesthetic inspired by the iconic mob wives of popular culture. In perfect sync with the 25th anniversary of 'The Sopranos,' characters like Carmela Soprano and Adriana La Cerva have become style icons, setting off a viral trend that has taken over social media platforms.</p>
<h2>The Rise of the Mob Wife Aesthetic</h2>
<p>Google searches for 'mob wife' have surged by an astonishing 2,122% over the past 90 days, reflecting a global fascination with the glamorous and confident style these characters exude. Pinterest has witnessed a staggering 1,011% increase in searches for 'mafia wife aesthetic' over the last twelve months, while TikTok boasts 160.9 million views for #mobwife and 130.6 million views for #mobwifeaesthetic.</p>
<p><a href="https://poshmark.com/listing/J-Mendel-Mink-Fur-and-Leather-Coat-65b5c7cc7fc826f8e28d4090">Selling my J Mendel Fur on Poshmark&nbsp;</a></p>
<h2>Fur Coats: A Winter Mob Wife Staple</h2>
<p>The mob wife aesthetic is synonymous with opulence, and nothing screams luxury like a lavish fur coat. Faux fur coats have become a daytime staple, with searches for 'fur coat outfit' exploding by 456%. Boohoo fashion experts suggest that the bigger the fur coat, the better &ndash; whether you're strolling through the grocery store or enjoying breakfast. Even the Queen of fashion, Anna Wintour, has embraced the trend, recently spotted in a long fur coat at the Giambattista Valli show during Paris Fashion Week.</p>
<h2>Sexy, Smoky, and Loud: Mob Wife Makeup</h2>
<p>Mob wife makeup is all about being sexy, loud, and smoky. Dark eyeshadow, overlined red lips, and big messy hair are the go-to looks. TikTok has become a hotspot for makeup tutorials, with #mobwifemakeup garnering an impressive 43.7 million views. TikTok star Mikayla Nogueira's tutorial on achieving the perfect mob wife makeup look has amassed 4.2 million views, demonstrating the widespread appeal of this bold aesthetic.</p>
<h2>Statement Jewelry: The Bolder, The Better</h2>
<p>Accessories play a crucial role in completing the mob wife look. Google searches for 'statement jewelry' have soared by 251% worldwide in the past 30 days. Think big, chunky gold bracelets, necklaces, and earrings &ndash; the bolder, the better. These accessories are the finishing touch that elevates any outfit and solidifies those coveted mob wife vibes.</p>
<h2>Leopard Print Dominates TikTok</h2>
<p>Animal prints, particularly leopard print, are having a moment in the mob wife aesthetic. Adriana La Cerva's iconic tiger jumpsuit from 'The Sopranos' serves as inspiration for this bold choice. On TikTok, #leopardprint has garnered a staggering 497.7 million views, while #cheetahprint follows closely with 227.2 million views. If head-to-toe prints feel too bold, consider incorporating animal print accessories like hats, bags, or belts.</p>
<h2>Red Nails and French Tips: The Nail Salon Staples</h2>
<p>Red nails and acrylic square French tips are the must-have nail trends for embracing the mob wife aesthetic. TikTok users have viewed #rednails videos a whopping 1.7 billion times, emphasizing the widespread popularity of this nail trend. Google searches for 'acrylic square French tip' have surged by 223% worldwide over the past 12 months, indicating a growing demand for this glamorous yet edgy style.</p>
<p>In conclusion, the mob wife aesthetic is taking the fashion world by storm, inspiring individuals to embrace bold and glamorous styles reminiscent of iconic characters from 'The Sopranos.' Boohoo's fashion experts have delved into Google, Pinterest, and TikTok trends to provide valuable insights, guiding fashion enthusiasts on how to perfectly style this viral trend.</p>
<p><em>For more fashion inspiration and insights, visit <a href="https://us.boohoo.com/womens/cores-aesthetics/mob-wife" target="_new">Boohoo</a>.</em></p>
<hr>
<p><em>Data sources: Google Trends, TikTok, and Pinterest</em></p>
<p><em>Methodology: Google Trends was used to identify the search spikes. The average search volume was calculated against the highest peak value in the Trends chart to find the percentage increase.</em></p>

#mobwifeaesthetic has received 130.6 million views on TikTok

What The #Mobwifeaesthetic Trend Means For Retailers

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