Incorporating Quiet Luxury into Blockchain: A Guide for Technologists


Creating technology that is not just functional but also visually pleasing, intuitive, and meaningful.

Melissa Henderson

By Melissa Henderson



April 26, 2023

APRIL 26, 2023

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Quiet Luxury may be the cultural shift towards understated elegance and sophistication, but did you know it can be applied to building technology products? Learn about the principles of minimalist design, prioritizing quality over quantity, functionality with style, limited branding, and superior customer service.

The emergence of Quiet Luxury in the social and retail space is a fashion trend and a cultural shift taking the world by storm. And as a technologist building the future of media onchain, I can't help but wonder what this means for the world of technology.

Quiet Luxury is all about subtle elegance and understated sophistication. It's a concept that challenges the status quo of conspicuous consumption and challenges us to find value beyond the surface level. Take for example, Goop founder Gwyneth Paltrow's recent court appearance, where she carried a glass bottle of sparkling water and wore a ten thousand dollar cardigan with jewelry worth your mortgage. Her style was captivating, yet no logos could be noticed with her Loro Piana "billionaire chic" outfit. Quiet Luxury is about letting the product's quality speak for itself without relying on overt branding to convey its value. 

Gwyneth Paltrow enters the courtroom after a lunch break during her ski crash trial, in Park City, Utah.

When I was 12, I went to the Hermes store with my mother for a unique birthday gift. My mother spent hours in this magical boutique, carefully selecting a scarf representing her unique style and personality. Even though we were a working-class family, the experience taught me that Luxury is not just about material possessions but about the experience and value that comes with it. 

This same idea can be applied to technology, where Quiet Luxury can take many forms. In the world of blockchain and technology, Quiet Luxury is about creating products and experiences that are elegant, sophisticated, and refined. It's about building intuitive and user-friendly products without sacrificing quality or functionality to have "Web3" attached to the name. It's about letting the technology speak for itself without relying on flashy branding or gimmicks to sell the product.

As we move forward in the tech world, keeping the concept of Quiet Luxury in mind is essential. When it comes to Violet Verse, we strive to create products and experiences that are functional, beautiful, and meaningful to the writer, reader, and brand. By doing so, we can create a world where technology is not just a tool but a work of art that enhances our lives in ways we never thought possible. Here are four ways technologists can incorporate quiet Luxury into their design process. 

  1. Minimalist Design: Quiet Luxury is all about understated sophistication. When designing blockchain products, consider a minimalist approach that is visually appealing, intuitive, and user-friendly. Avoid clutter and heavy technical CTAs; focus on creating a clean and polished look.
  2. Quality over Quantity: Quality is the most critical factor in Quiet Luxury. When building blockchain technology, prioritize quality over quantity. This means being intentional about what goes on the page and what it means. Take the time to develop well-crafted products and consider the audience. 
  3. Limited Branding: In the world of Quiet Luxury, branding is subtle and not a focal point. Instead, branding comes through the company ethos and gives customers a reason to return.  
  4. Superior Customer Service: Crypto and Web3 are not known for their customer services, but Quiet Luxury thrives on white-glove service. When building technology products, prioritize exceptional customer service that is personalized, attentive, and responsive. Moreover, consider creating products that are accessible to everyone. 

What are some other principles in the development of innovative products? We can create a world where technology is not just functional but also beautiful, intuitive, and meaningful.




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