My first time attending the Miami Open was in 2021, and it was a literal dream because I was gifted free VIP 72 Club passes.
Everything you want to know about going to the Miami Open
My first time attending the Miami Open was in 2021, and it was a literal dream because I was gifted free VIP 72 Club passes.
I was new to Miami and had joined every Miami Tech WhatsApp chat I could find. People in those groups would regularly post about venture capital, share recommendations, and yes—offer their Miami Open passes. That’s the beauty of a real community. Getting those tickets felt like winning a golden ticket, because the treatment the 72 Club offers is pure luxury.
I’ll be forever grateful to the guy who gave me those free tickets. He was heading out of town and didn’t ask for anything in return—just told me to enjoy myself. He even gave me two passes. And I literally had a ball. 🎾
Watch my 72Club Experience on IG
I took my friend Saheedat, who didn’t know a thing about tennis but happened to be in town. We took an Uber up to Hard Rock Stadium in what felt like 98-degree weather. The 72 Club is located in a separate building from the main tennis arena. Inside, there’s a private bar and a buffet stocked with quality meats, cheeses, seafood, and desserts. There’s also dedicated seating where you can eat and watch the matches live on screen. I just remember it being dimly lit and felt like a Miami restaurant with all the music blasting. It's definitely a place players' family go to hangout. Back then, there wasn't a bunch of influencers interested in the sport, so it wasn't busy at all.
Over in the main stadium, the 72 Club has a designated seating area that’s literally steps away from the courts. Jessica Pegula happened to be playing that day, and my friend actually caught a tennis ball from a rogue ball. The temperature was brutal—we didn’t sit courtside for long and much preferred watching from the air-conditioned comfort of the 72 Club. One thing to note is that the 72Club seats are not under a pavilion so the sunlight was baking us so bad my makeup was literally sweating off. I didn't bring a hat that time either.
Back then, the Miami Open was really just a lowkey tennis tournament for Floridians. The sport hadn’t yet skyrocketed the way it has now. Today, there are so many events happening around the tournament—Soho House activations, Miami Racket Club pop-ups, influencer events, Slice Girls, 821. Aryna Sabalenka’s fiancé owns a few açaí bowl spots and they always host events during tournament season.
After five years of attending the Miami Open, I’ve learned that the best experiences come from actually being at the tournament itself. Here are my tips for experiencing the Miami Open like a pro.
If you want to see your favorite players, schedule your tickets before the quarterfinals. In the earlier rounds, you’re more likely to catch wildcards like Venus Williams or Naomi Osaka on the schedule. If your favorite player isn’t ranked in the top 10, go early, like at the start of the tournament, to make sure you at least see them when they’re on the board. Once the quarterfinals hit, only the best of the best are left. Miami Open is quickly becoming a tournament that feels like a Grand Slam.
The difference between day matches and night matches is largely the weather. Day sessions that start around 2 p.m. can sometimes run late enough to feel like night matches. However, you’ll need to purchase separate tickets for each session type...and yes, they check which one you bought so don't think you'll sneak and stay because your seat could be taken by someone who bought tickets but for a later session.
If you want to sit courtside, be prepared to pay at least $4,000 per ticket—and you’ll want to save that kind of money for a match featuring your favorite player. The 72 Club seats are actually a step up from courtside. You get the proximity to the action plus the full hospitality experience. If you want to experience what I did on my first visit, the 72 Club is the move. Watch my IG video here.
Whether you’re VIP or general admission, you’re going to be walking a lot. Sometimes it rains and you’ll have to wait for the weather to clear before a session resumes. A lot of people bring ponchos, but I’d recommend a lightweight black Nike running jacket with a hood. It’s more practical and looks better. Wear sneakers or flats, and opt for something long and flowy. You can also keep it as casual as jean shorts, a T-shirt, and a hat. Check out the looks I pulled using Doji to virtually try on outfits for inspiration.
You can pick up a racket, or you can skip the gear and take a food tour instead. This year, they are promoting a caviar hot dog of sorts. There’s a Lacoste store on-site if you want to grab a tennis outfit. Personally, I usually buy a tournament T-shirt, and I always pick up the official keepsake tennis balls.
It’s been over seven years since the Miami Open was hosted in Key Biscayne, and people are still feeling nostalgic. The tournament is now held at Hard Rock Stadium in Miami Gardens, which is about 30 minutes north on I-95. There’s always traffic, so I’d recommend taking the side streets, parking somewhere about 10 minutes away, and calling an Uber to the stadium. Parking at the stadium itself is expensive and involves a lot of walking.
If you'd like me to curate a experience for you, register here.