Navigating the Uncharted Waters of Crypto Gaming and Web 3 Games: Shaping the Future of Industry Reporting
In the ever-evolving world of crypto gaming and web 3 games, achieving a balance between paid and organic content is crucial, as revenue shouldn't solely depend on protocols.
Blockchain games offer tangible rewards and faster gameplay, and the industry's growth is evident.
In the ever-evolving landscape of crypto gaming and Web3 games, crypto news outlets need to adopt a clear editorial stance rather than presenting content as "organic" when it's actually paid and biased. As a seasoned media professional, I can tell and it's not cute. Achieving a balance between paid and organic content is crucial, as relying solely on revenue from protocols can be unsustainable and misleading.
As a fractional Chief Marketing Officer (CMO), I have the privilege of working with a diverse array of companies, each facing its unique challenges. However, one common thread among them is their audiences' shared preferences in food, music, entertainment, and travel. This commonality provides valuable insights when crafting marketing and communication strategies. Especially in the gaming space, where everything is so relatable.
Currently, I am collaborating with the core team at SKALE blockchain, and it's been an incredible experience gaining behind-the-scenes insights into their dedicated efforts and journey. Within just a year, they reached one million daily active users, and a mere month later, they celebrated another milestone of building a robust gaming community of two million. My Web3 journey has led me into the world of blockchain games, an unexpected but fascinating exploration into what it means to experience unrelenting growth.
Back in 2019, my transition into the business publishing sector involved working with gaming software companies like PlayStation and legendary titles like Resident Evil, to identify both hardcore and casual gamers and understand their psychographic behaviors. It became apparent that gamers have grown up in diverse environments, no longer confined to their parents' basements but often enjoying their gaming experiences on modular cream-colored couches in their own family homes, using games as a means of escape.
With the emergence of blockchain games as a cutting-edge technology, new opportunities are arising for players to not only gain recognition on online leaderboards with ghost friends but also receive tangible rewards in cryptocurrency. Moreover, innovative infrastructure like SKALE's blockchain technology offers the promise of reducing wait times to log into popular games such as Call of Duty, thanks to their free transaction fees and instant finality.
The world of gaming is currently experiencing a period of change, with mass adoption and activity originating primarily from the gaming community. DappRadar's recent quarterly report is a testament to this trend. According to the report, "Blockchain gaming activity in Q3 2023 witnessed an average of 786,766 daily Unique Active Wallets, marking a 12% increase from the previous quarter." This activity shows no signs of slowing down, and I find myself in the exciting position of being a fractional CMO at the center of it all. At SKALE, my journey began with writing and optimizing social media content, and now I'm engaged in the world of PR, contributing to the dynamic realm of crypto gaming and Web 3 games.
As I start reaching out to these reporters, brands, and companies new to web3 and covering the space or releasing a game, I've come to a realization. The industry is not just new; it's in a state where industry best practices are still being forged. This presents a unique opportunity to shape how protocols and projects are documented and reported. There shouldn't be a "pay to play first" mentality. With the wealth of real-time data available, journalists have an even greater responsibility to report on the facts and not simply regurgitate the hype. In this rapidly evolving landscape of crypto gaming and Web 3 games, we can set the standards that prioritize transparency and authenticity, ultimately fostering a more trustworthy and thriving ecosystem.
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